Comments on: Ten Tips to Reduce Shopping Cart Abandonment

By: Jay Gohil

Jay Gohil — Tue, 09 Sep 2008 10:47:55 +0000

Robert, Not sure about paypal - but smaller retailers have seen an increase in conversions when they have added Google checkout as one of their payment option. Jay Gohil's last blog post..Exploring 150 years of Anglo-Sikh Heritage

By: Robert

Robert — Tue, 12 Aug 2008 04:13:26 +0000

Is there really a high correlation between adding a paypal account and increasing conversion? I’ve been trawling the internet for answers to this and I keep getting conflicting responses.

By: Jay Gohil

Jay Gohil — Fri, 08 Aug 2008 15:37:33 +0000

Good article. Offering flexible delivery options is a great way to reduce shopping cart abandonment. A number of online retailers in the UK are offering that as well as sending alerts via email or SMS when there order has been despatched. Also have a look at MetaPack.com - www.metapack.com they have an interesting system that offers flexible delivery choices to consumers and also for the retailer it can integrate with many parcel carriers. Here in the UK we have over 10 carriers (Royal Mail, Parcel Force, DHL, ByBox, Amtrak, DX, FedEx e.t.c) Jay Gohil's last blog post..Exploring 150 years of Anglo-Sikh Heritage

By: Best Shopping Cart

Best Shopping Cart — Sun, 27 Apr 2008 05:48:32 +0000

The thing I took away from this was the wishlist feature. That is such a valuable tool and a great way to figure out what your customers want if you are unable to currently provide it. sadly it’s rarely seen.

By: Shopping Cart Junkie

Shopping Cart Junkie — Sat, 29 Dec 2007 17:57:36 +0000

Good article. Great point on building trust and confidence. Sometimes choice of site colors can help with this too.

By: This Week In SEO - 10/19/07 - TheVanBlog

This Week In SEO - 10/19/07 - TheVanBlog — Sat, 20 Oct 2007 04:21:00 +0000

[...] Ten Tips to Reduce Shopping Cart Abandonment [...]

By: The Cart Blog » Blog Archive » Blogwatch: MarketingPilgrim.com

The Cart Blog » Blog Archive » Blogwatch: MarketingPilgrim.com — Tue, 16 Oct 2007 10:41:49 +0000

[...] guys over at MarketingPilgrim ran an interesting article called “Ten Tips to Reduce Shopping Cart Abandonment” that I thought I’d share. You can see my comments at the bottom of the [...]

By: Scott Wilson

Scott Wilson — Tue, 16 Oct 2007 10:38:09 +0000

This is an excellent list. 8 is a new one I haven’t seen before that I very much agree with (since I know many people don’t implement credit card handling correctly when they do it themselves). I also agree with Steven (and disagree with Adam) on the logo question: it’s not the display of the logo, it’s what you had to go through to earn the logo (say, a security audit for trust-e or scan alert, or a background check for BBB) that provides the value.

By: Steven Bradley

Steven Bradley — Tue, 16 Oct 2007 04:26:02 +0000

Adam I think it’s what the logo represents. If you trust one company that backs another, you’re more likely to trust that second company.

Using that logo helps you benefit from the brand of another.

By: Adam Taylor

Adam Taylor — Mon, 15 Oct 2007 16:30:38 +0000

I think it’s pretty bad that a mere logo can increase a customers’ confidence in a website..

By: Dan Schawbel

Dan Schawbel — Mon, 15 Oct 2007 13:47:45 +0000

You must ensure that your shopping cart works, is easy to use and provides alternatives to customers.

By: Music Software

Music Software — Mon, 15 Oct 2007 13:28:31 +0000

If on line marketeers follow these rules, I for one will not abandon my net shopping half way through. Often, I find the response slow and product information comes too late and it is also often frustrating to see “currently out of stock” notices.