Comments on: The Most Enticing Banner Ad Ever?

By: Perde

Perde — Sun, 07 Oct 2007 11:01:57 +0000

My browser, Maxthon, blocks most of the ads agressively anyway but I sometimes find myself visiting adversiters sites just because their banner grabbed my attention. VCars banner that used to be here on MP was one example of that.

By: Chris [TK]

Chris [TK] — Sun, 07 Oct 2007 10:18:28 +0000

I don’t like it – honestly…

the ad text makes you think “hey – what the… I think I read it wrong”… – so I think it makes you wonder if you read it well, and makes you read it again [just to be sure].

it’s a good technique, but… I don’t find it so enticing

By: LucidAdmin

LucidAdmin — Sat, 06 Oct 2007 16:37:51 +0000

After consideration I’ve kept my ads very very clean looking. I wanted it to be easy to see when skiming over content.

By: Jordan McCollum

Jordan McCollum — Fri, 05 Oct 2007 22:27:34 +0000

And yet the incentive is part of the banner. It’s not like they hid the incentive, or only told you when you arrived on the site: it’s the entire message of the banner ad.

And I have to admit . . . I clicked when the offer came in my email (even though I hate hearing from Amazon).

By: Seocracy

Seocracy — Fri, 05 Oct 2007 21:08:43 +0000

Now, call me a nit picker, but technically its the promotional incentive that caught your eye, not the design or copy writing…I guess I assumed thats what you’d be getting at from the title of the post. That said, it IS an excellent incentive, and in terms of driving customer interest, nothing beats a good incentive.

The recent offers for “Zero Cash Down” deposits on New Condo’s in Vancouver and Calgary are a great example of that….the firs thing a developer does when he senses a downturn in the market is to try and create hype through promotional incentives.

By: Dan Perry

Dan Perry — Fri, 05 Oct 2007 17:45:20 +0000

The new Virgin American ad (mentioned on your site earlier) was so good, I forwarded to my boss. It’s the first time I can remember forwarding an ad.

By: Andy Beal

Andy Beal — Fri, 05 Oct 2007 14:14:15 +0000

@Aaron – thanks for the extra info. They needed something extreme in order to compete with the excellent service of Zappos. http://www.andybeal.com/2005/01/great-service-from-zappos.html

By: Aaron

Aaron — Fri, 05 Oct 2007 14:09:00 +0000

Endless is owned by Amazon, and they do sell men’s (and children’s) shoes. I believe this offer is part of their effort to build market share over Zappos.

By: Neuromarketing » Negative Shipping, Less Pain, More Gain

Neuromarketing » Negative Shipping, Less Pain, More Gain — Fri, 05 Oct 2007 13:39:01 +0000

[...] Web marketer and occasional PubCon co-panelist Andy Beal has identified an ad that he terms “the most enticing banner ad ever,” and he might be right. Endless.com has moved beyond “Free Shipping,” and even [...]

By: HipHint » Great Banner Ad by Endless

HipHint » Great Banner Ad by Endless — Fri, 05 Oct 2007 10:57:24 +0000

[...] marketingpilgrim These icons link to social bookmarking sites where readers can share and discover new web [...]

By: Abhishek Rungta

Abhishek Rungta — Fri, 05 Oct 2007 08:58:13 +0000

Hi Andy,

Frankly, I do not find this ad to be really enticing. Though the offer is really attractive, but the visuals do not make it attractive at all.

I think if they could have put up a different visual, this ad could have become interesting and difficult to ignore.

Abhishek