Comments on: The Next AOL Casualty: AOL http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html Internet Marketing News Thu, 11 Mar 2010 04:01:04 -0500 http://wordpress.org/?v=2.9.1 hourly 1 By: Carlos Abreu http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html/comment-page-1#comment-34907 Carlos Abreu Mon, 22 Oct 2007 18:19:37 +0000 http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html#comment-34907 I think it makes sense. In fact, it is nothing more than the acknowledgment that the product AOL has no any added value. Can someone tell me what they stand for or what makes them unique? Drop AOL and keep was can be sensed by customers as an added value, may result in the surviving of AOL itself. The truth is, AOL has lost the battle long time ago, they lost the battle when they started to offer nothing for our money, only because they had no competition to fear. You can fool your customer for quite some time, even for a long time, but you can do it forever - and...customers won't forget nor forgive! I think it makes sense. In fact, it is nothing more than the acknowledgment that the product AOL has no any added value. Can someone tell me what they stand for or what makes them unique? Drop AOL and keep was can be sensed by customers as an added value, may result in the surviving of AOL itself. The truth is, AOL has lost the battle long time ago, they lost the battle when they started to offer nothing for our money, only because they had no competition to fear. You can fool your customer for quite some time, even for a long time, but you can do it forever – and…customers won’t forget nor forgive!

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html/comment-page-1#comment-34846 Steven Bradley Mon, 22 Oct 2007 03:04:14 +0000 http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html#comment-34846 Changing brands could make sense. The AOL name is well known, but what's it really known for? I associate the name with CDs in my mailbox and a dial-up provider that used shady tactics to keep customers. They might be finding that I'm not alone in those associations and the best way to change that is with a new name. Will it be a good move? We'll have to see. Changing brands could make sense. The AOL name is well known, but what’s it really known for? I associate the name with CDs in my mailbox and a dial-up provider that used shady tactics to keep customers.

They might be finding that I’m not alone in those associations and the best way to change that is with a new name.

Will it be a good move? We’ll have to see.

]]> By: esofthub http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html/comment-page-1#comment-34824 esofthub Sun, 21 Oct 2007 10:37:39 +0000 http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html#comment-34824 “loosely confederated websites” -- Sounds like Falco is saying something similar to b5media but on a macro scale. “loosely confederated websites” — Sounds like Falco is saying something similar to b5media but on a macro scale.

]]> By: Music Software http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html/comment-page-1#comment-34783 Music Software Sat, 20 Oct 2007 10:23:09 +0000 http://www.marketingpilgrim.com/2007/10/the-next-aol-casualty-aol.html#comment-34783 Does not make sense to get rid of such a powerful brand equity. AOL itself is short for America On Line from which to differentiate its activities they changed to AOL, and now to re-brand themselves as something else may not be prudent. They can change their strategic thrust without compromising on their strong brand equity. Does not make sense to get rid of such a powerful brand equity. AOL itself is short for America On Line from which to differentiate its activities they changed to AOL, and now to re-brand themselves as something else may not be prudent. They can change their strategic thrust without compromising on their strong brand equity.

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