Comments on: Time to Rethink Mobile Marketing? http://www.marketingpilgrim.com/2007/10/time-to-rethink-mobile-marketing.html Internet Marketing News Fri, 19 Mar 2010 22:44:08 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Chui Tey http://www.marketingpilgrim.com/2007/10/time-to-rethink-mobile-marketing.html/comment-page-1#comment-34288 Chui Tey Sun, 14 Oct 2007 15:57:29 +0000 http://www.marketingpilgrim.com/2007/10/time-to-rethink-mobile-marketing.html#comment-34288 It's not so much that ads on mobile devices are annoying but it takes so much effort to ignore. You virtually have to manually delete it. Would be much better if mobile devices automatically expire ads when you move out of range, or after a minute or two. It’s not so much that ads on mobile devices are annoying but it takes so much effort to ignore. You virtually have to manually delete it. Would be much better if mobile devices automatically expire ads when you move out of range, or after a minute or two.

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/10/time-to-rethink-mobile-marketing.html/comment-page-1#comment-34119 Steven Bradley Fri, 12 Oct 2007 06:50:50 +0000 http://www.marketingpilgrim.com/2007/10/time-to-rethink-mobile-marketing.html#comment-34119 Jordan that last bit is pretty funny. Maybe funny isn't the right word, but it's something. I guess the message is there are too many ads, but please keep sending them because we really like them? I've been wondering since first hearing about this survey if people are saying they'd be irritated with ads on mobile devices, because they aren't getting them at the moment. I wonder if after a time the ads are being delivered if the same people get used to them and that 92% comes way down. I admit I think ads on my cellphone would be irritating, but I'm picturing ads popping up while I'm trying to do something else. That might not be how it all plays out and once they are there they may turn out to be less irritating than what I and 92% are imagining. Jordan that last bit is pretty funny. Maybe funny isn’t the right word, but it’s something. I guess the message is there are too many ads, but please keep sending them because we really like them?

I’ve been wondering since first hearing about this survey if people are saying they’d be irritated with ads on mobile devices, because they aren’t getting them at the moment. I wonder if after a time the ads are being delivered if the same people get used to them and that 92% comes way down.

I admit I think ads on my cellphone would be irritating, but I’m picturing ads popping up while I’m trying to do something else. That might not be how it all plays out and once they are there they may turn out to be less irritating than what I and 92% are imagining.

]]> By: Chris Wilson http://www.marketingpilgrim.com/2007/10/time-to-rethink-mobile-marketing.html/comment-page-1#comment-34109 Chris Wilson Fri, 12 Oct 2007 00:57:18 +0000 http://www.marketingpilgrim.com/2007/10/time-to-rethink-mobile-marketing.html#comment-34109 The answer isn't using mobile devices to serve ads. That would just be more of the same old irritating interruptions that consumers have to put up with. I think there is more of a future in mobile web. As devices become better at handling the internet on the go and more and more users start utilizing this capability, marketing on the web will happen on computers and on phones as well. It will be the same thing. We have already started to see this a little. Mobile web needs more standards before it can really succeed. Another thing to think about is permission marketing on cellphones. The concept would be the same as permission based email, such as e-newsletters. When they aren't SPAM they are very effective. The answer isn’t using mobile devices to serve ads. That would just be more of the same old irritating interruptions that consumers have to put up with.

I think there is more of a future in mobile web. As devices become better at handling the internet on the go and more and more users start utilizing this capability, marketing on the web will happen on computers and on phones as well. It will be the same thing. We have already started to see this a little. Mobile web needs more standards before it can really succeed.

Another thing to think about is permission marketing on cellphones. The concept would be the same as permission based email, such as e-newsletters. When they aren’t SPAM they are very effective.

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