Using Fashion Blogs to Sell High End Handbags
Andy just wrote about how the majority of people in the US trust blogs for product recommendations. Smart entrepreneurs and businesses are noting that and finding ways to sell their products by getting some blog publicity.
I’m a big fan of the Unusual Business Ideas that Work blog. A recent post showed how blog publicity works well for a fashion designer named Sang A.
Celebrity blogs need fresh content and pictures of stars. Whatever fashions they are captured wearing can quickly become the rage. Sang A was savvy to the fact that bloggers are impacting the fashion industry.
So when Jessica Simpson was spotted in West Hollywood with Sang A’s “jade” purse in blue python, bloggers posted the picture. And her $1576 handbag started selling. That’s a low end model because prices for the bags can go to $15,000.
Even with those products, she’s on a budget so she relies on blogs not only to promote the bags, but to get feedback about them. Fashion publications get the attention of bloggers by linking to them. I’m sure this is nothing new, but judging from the trust that bloggers have in their respective niches, it will probably grow more popular.