Marketing Pilgrim

Viacom wants you to know that it’s not a big meany who doesn’t want you to get your fix of Comedy Central shows. Sure, the media giant is suing Google and YouTube for copyright infringement, but they started it!

To demonstrate just how online video-friendly it is, the company is going to publish 13,000 video clips of “The Daily Show With Jon Stewart”–that’s just about every minute of the show since its 1999 start.

The database is searchable by both date and topic, making it a potential bonanza for students of American pop culture. If you want to see what host Jon Stewart has had to say about former First Lady Barbara Bush or ill-fated Kentucky Derby winner Barbaro, you can find the clips and put them in context by seeing what else was featured on the same day.

Of course, there is a small ulterior motive here. By splitting up the clips, Viacom will have 13k+ opportunities to displays ads.

Check out The Daily Show site.

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