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Thursday, October 18th, 2007 by Andy Beal

13

Video: Marketing is No Longer a One-way Dialog

Earlier this year Microsoft Digital Advertising Solutions put together a video that explains why the old way of advertising is no longer reaching your target customer.

Every marketer will laugh at the many truths in this video…

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13 comments on “Video: Marketing is No Longer a One-way Dialog”

  1. Microsoft’s new social media video… « Scobleizer Says:

    October 18th, 2007 at 1:04 am

    [...] Andy Beal for bringing this to my attention. I also posted this to my link [...]

  2. Marketing is NOT a One-Way Conversation Anymore | Personal Insights on Web 2.0, Blogging, and Business Says:

    October 18th, 2007 at 2:58 am

    [...] Scobleizer & Marketing Pilgrim] Last 5 posts in New MediaWow – A Large Corporation (ATT&T) Listens to Bloggers – October 9th, [...]

  3. Divorce thyself from the OLD ways Says:

    October 18th, 2007 at 5:49 am

    [...] this on Andy Beal’s post today on Marketing is no longer a one way dialog. This is hilarious but all so very real. Every company brags they have the best product line. What [...]

  4. Gareth D Says:

    October 18th, 2007 at 7:33 am

    great advert – thought provoking and funny. It’s a useful wake up call, especially for marketers and ECommerce companies who may have found themselves stuck inside an ideas box that is limited to coupons and competitions – which is most!

  5. Dan Schawbel Says:

    October 18th, 2007 at 9:01 am

    Andy this really got the point across. Basically, we need to pay more attention to customers and less attention to what “we think” we know about them.

  6. Music Software Says:

    October 18th, 2007 at 9:20 am

    This is not only funny but so apt! Great advertising and with a message that carries a punch.

  7. Microsoft tiene doble personalidad | Denken Über Says:

    October 18th, 2007 at 12:04 pm

    [...] servicios 2.0 realmente excelente, logran alianzas para llevar Wikis a Sharepoint y hasta hacen videos excelentes mostrando que entienden un poco a las audiencias y [...]

  8. Steven Bradley Says:

    October 18th, 2007 at 1:29 pm

    Great find Andy.

  9. Jordan McCollum Says:

    October 18th, 2007 at 2:55 pm

    Love it!

    And I have to say I’m quite jealous of a company with a budget to be making a video like that. Sigh. Production values.

  10. alliancesx » Video: Marketing is No Longer a One-way Dialog Says:

    October 20th, 2007 at 6:58 am

    [...] from LAFD Media and Public Relations [...]

  11. Marc’s Voice » Blog Archive » Getting ready for a big November - and blogging about it Says:

    October 20th, 2007 at 10:03 pm

    [...] Bringtheloveback  [...]

  12. FreshNetworks Blog » Blog Archive » Brands vs Consumers - Microsoft’s spoof ad campaign Says:

    June 19th, 2008 at 1:26 pm

    [...] Video: Marketing is No Longer a One-way Dialog [...]

  13. Video Marketing Says:

    October 8th, 2008 at 2:06 am

    Very nice post. I do video marketing, and mostly on YouTube. Videos just help presell the audience better. Then Tube Automator lands my videos front page of youtube. YouTube videos usually are the first few results on Google, so it makes it easy to get traffic for hard to rank keywords.

    Video Marketing’s last blog post..Tube Automator YouTube Video Marketing