Video: Marketing is No Longer a One-way Dialog

Thursday, October 18th, 2007;
-- Andy Beal |

Earlier this year Microsoft Digital Advertising Solutions put together a video that explains why the old way of advertising is no longer reaching your target customer.

Every marketer will laugh at the many truths in this video…

12 Responses to “Video: Marketing is No Longer a One-way Dialog”

  1. Microsoft’s new social media video… « Scobleizer Says:

    [...] Andy Beal for bringing this to my attention. I also posted this to my link [...]

  2. Marketing is NOT a One-Way Conversation Anymore | Personal Insights on Web 2.0, Blogging, and Business Says:

    [...] Scobleizer & Marketing Pilgrim] Last 5 posts in New MediaWow - A Large Corporation (ATT&T) Listens to Bloggers - October 9th, [...]

  3. Divorce thyself from the OLD ways Says:

    [...] this on Andy Beal’s post today on Marketing is no longer a one way dialog. This is hilarious but all so very real. Every company brags they have the best product line. What [...]

  4. Gareth D Says:

    great advert - thought provoking and funny. It’s a useful wake up call, especially for marketers and ECommerce companies who may have found themselves stuck inside an ideas box that is limited to coupons and competitions - which is most!

  5. Dan Schawbel Says:

    Andy this really got the point across. Basically, we need to pay more attention to customers and less attention to what “we think” we know about them.

  6. Music Software Says:

    This is not only funny but so apt! Great advertising and with a message that carries a punch.

  7. Microsoft tiene doble personalidad | Denken Über Says:

    [...] servicios 2.0 realmente excelente, logran alianzas para llevar Wikis a Sharepoint y hasta hacen videos excelentes mostrando que entienden un poco a las audiencias y [...]

  8. Steven Bradley Says:

    Great find Andy.

  9. Jordan McCollum Says:

    Love it!

    And I have to say I’m quite jealous of a company with a budget to be making a video like that. Sigh. Production values.

  10. alliancesx » Video: Marketing is No Longer a One-way Dialog Says:

    [...] from LAFD Media and Public Relations [...]

  11. Marc’s Voice » Blog Archive » Getting ready for a big November - and blogging about it Says:

    [...] Bringtheloveback  [...]

  12. FreshNetworks Blog » Blog Archive » Brands vs Consumers - Microsoft’s spoof ad campaign Says:

    [...] Video: Marketing is No Longer a One-way Dialog [...]

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