Comments on: Yahoo Earning More Search Revenue

By: Hyena Online

Hyena Online — Thu, 18 Oct 2007 04:11:05 +0000

Yahoo beats Google in terms of sales conversion
and cost per click.

My clients were leaving Google Adwords for the
reason of lower conversion and very hihg cpc.

Also, yahoo search marketing sofware is much
ruboust and very easy to use. Yahoo Search
Marketing customer service is top notch while
Google customer service is poor.

Google stock price is a hype and will soon go
down with a blink of an eye.

By: Marsha

Marsha — Wed, 17 Oct 2007 21:24:08 +0000

When a sick man lies up, it gets attention. Very impressive that Yahoo! was able to pull this off in just 100 days. The creativity and experience of their board is to be commended http://www.newsvisual.com/newsvisual/2007/10/experience-pays.html . Will this momentum last? Hard to say, if Yahoo! makes a run at Facebook or AOL (could happen) then they could make a sizeable dent in Google. Of course, we should always remember that someday, sooner rather than later, something better than Google will come along. What will Yahoo! (and Google) do then?

By: Terry Howard

Terry Howard — Wed, 17 Oct 2007 11:57:39 +0000

Some of that could be attributed to Google CPCs for many terms reaching the breaking point, or rather advertisers who were out past that line for too long pulling back. There’s a lot of people bidding beyond their maintainable CPA and it’s only a matter of time before their hats were going to get pulled out of the ring, or at least reined in. Pair that with Panama putting the blinders on advertisers’ positions after a long history of knowing exactly where your amount puts you has led to a silent auction arms race. In any case, this is good news for advertisers and publishers alike. The closer in deliverability these services become the more options you have.

By: Music Software

Music Software — Wed, 17 Oct 2007 09:59:31 +0000

Proof of the pudding is in eating it. If quarter four shows ad revenues dropping for google and it is off set by increased ad revenues to yahoo, I would say that advertising has helped otherwise, it would have been wasted money and effort.

By: Steven Bradley

Steven Bradley — Wed, 17 Oct 2007 05:03:09 +0000

It would be nice to see Google get a little more competition than they’ve had the last couple of years.

Outside of the advertising I think Search Assist was a great addition and I think Yahoo has a lot of potential with their social properties if they can hook them together a little better.

By: Jordan McCollum

Jordan McCollum — Wed, 17 Oct 2007 00:25:01 +0000

A survey in which marketers explicitly said they spent more money on Yahoo means nothing to marketers? Maybe they should pay more attention to what they’re doing then.

By: Water Portal

Water Portal — Tue, 16 Oct 2007 20:30:27 +0000

These surveys, reports, etc mean nothing to the advertisers, neither to publishers. YPN is more than two years online and almost no improvement, Many publishers were excited about YPN and were ready to move but after some tests decided to stick with low paying Adsense.
Yahoo should do some solid work, release a solid working product. Surveys and researches wont convince me to switch to yahoo product unless I dont see any solid improvement.