Marketing Pilgrim

Yahoo announced their Q3 earnings report today: revenue was up, but net income was steady and earnings were down:

• Net income: still 11 cents per share, $151 million (down from $158 million last year)
• Revenue, $1.768 billion, (up 12% over $1.58 billion in Q3 2006), with better US growth (vs. international)
• Operating income down 26% to $150 million (versus $202 million in the same quarter last year)

In addition to a writeup of the earnings call, paidContent.org also listed the Yahoo’s reported user stats:

Yahoo (NSDQ: YHOO) ended the quarter with 477 million uniques, up 14 percent year-over-year but only 3 percent from Q207. The number of active registered users rose 15 percent to 215 million, up just 1 percent over Q307. The number of fee-paying customers rose 21 percent year-over-year to 15.5 million, up 11 percent from the previous quarter.

It may be enough for stock holders: not only did Yahoo beat many predictions (of $113M or 8 cents a share), but in after hours trading, their stock has climbed 9%.