Posted October 9, 2007 9:54 am by with 11 comments

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Last week we reported the testing of AdSense ads with YouTube content. Today, Google officially launches its new YouTube “video units”, allowing web content owners to display video content complete with AdSense.

Here’s how it works…

Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.

Google’s already signed up content partners such as TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements, and Ford Models. The YouTube ads will be charged on CPC or CPM basis and are currently only available in the U.S.

Want to learn more? This handy-dandy video from YouTube explains more and shows-off the ad units.

  • db

    This offering won’t take off and thats good news for everyone. Its about time that Google laid an egg. The stock won’t be rocketing up on this announcement.

  • Pingback: Google Pushes Video Ad Units Wrapped Around YouTube Videos to Its Adsense Members: What’s It All Mean Then? ¦ Online Media Cultist()

  • is this being rolled out only to select adsense publishers? i’m not seeing it when i log into my adsense acct, and i am a US-based publisher.

    this is exciting though. let the video takeover begin!

  • @kid – I didn’t see it either, but you should probably see it soon.

  • I’ve heard about this on ProBlogger first and now I’m happy that is finally official news

  • Pingback: AdSense ads in YouTube videos | ThinKlear()

  • Love the huge YOUTUBE graffiti in the background!

  • I just happend to notice the youtube option in my adsense account.

    Seems strange that they could target video content to your site.

    I think I’ll wait until the professionals have had time to try it out before I give it a go.

    Thanks for the post.

  • Hello sir,

    I want to join to google adsence program.
    how can i will join to google adsence program.
    what is i need things.
    please tell me in full details of this program.
    Thanking you,
    By Viswa.

  • In reply to Viswa’s post if you go to and click business solutions you will be able to sign up for adsense program.

  • Pingback: Adsense Guide | All about adsense()