Posted October 9, 2007 5:52 am by with 2 comments

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As we mentioned last week, News Corp CEO Peter Chernin says Google needs to do more to prevent copyright infringement on YouTube. The company that owns MySpace plans to launch their own video site this month. Rather than being mostly user-generated, the videos will be professionally produced content with shows from Fox and NBC Universal.

Chernin says MySpace does more to track and filter copyrighted material than Google does. Neither are immune to lawsuits over the issue. News Corp is being sued by Universal Music Group. Google of course is being sued by Viacom.

Google for their part leaves it up to the content owner to notify them if a video violates copyright. They do remove the content but don’t filter or actively police content like MySpace does now. At the urging of Universal Music Group, MySpace added filtering software (but it wasn’t enough to avoid the lawsuit).

As I alluded to in a previous post, social networks are problematic for advertisers and on legal issues. New media is a bit cavalier at times while traditional media scrambles to understand and recover from a fragmented market and new ways of doing business online where boundaries frequently blur.

  • I copy paste below a news item from the New York Times. The article is longer but, this gives a rough idea of the direction that we can expect Google to take.

    SAN FRANCISCO, Oct. 8 — Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content — and more ads — across the Web.

    The Internet search giant is expected to introduce a service on Tuesday to allow Web sites in its ad network to embed relevant videos from some YouTube content creators. A Web site or blog specializing in hiking, for instance, might choose to embed hiking videos from YouTube.

  • Seems like both are playing with fire if they’re not ACTIVELY policing and deleting copyrighted material. Didn’t YouTube learn anything from the Viacom lawsuit. I figured they would find a way to find and get rid of other people’s content.