Google PageRank, Revisited

It’s Google day on Marketing Pilgrim. Google is testing a way for people to customize their search results. Marketers shudder (but you know it was coming). Google keeps moving towards rewarding quality and delisting thin sites. As they get more sophisticated it gets tougher to game Google. If they can give people power to influence their own search results, it could have a quite an influence on the SEM industry.

If you have quality content it will only help you as your sites rise to the top. Along this theme, today Google said they have recently purged the search engine of thousands of malware sites.

Google Checkout Making Its Move

It looks like Google might be getting serious about its payment product, Google Checkout. First, right around Thanksgiving, they replaced the ‘Videos’ link with ‘Products’. Earlier this week, Google announced Google Checkout promotions for the holiday season.

Now today, Google Blogoscoped reports that the SERPs in that same Product Search (nice name, eh?) are littered with Google Checkout Badges. As Philipp’s subtitle reads, “No PayPal Badges In Sight.”

And also today, Internet Retailer reports that Google Checkout is pulling ahead of PayPal Express Checkout in terms of adoption by major etailers. Of the top 200 largest online merchants, twenty-six accept payment through Google Checkout, compared to twenty-one who take PayPal EC. (via)

The two payment options were neck-and-neck at the time of the last survey (Jan 2007), with 15 merchants accepting each.

Facebook Follows through on Beacon Changes

As anticipated yesterday, Facebook has announced their modifications to Project Beacon. As Search Engine Land reports, the changes include opt-in instead of opt-out for listing purchases through Project Beacon partner sites. I think we can also safely assume that the opt-in notices will be more noticeable than were the previous messages.

Among the other changes:

If a user does nothing with the initial notification on Facebook, it will hide after some duration without a story being published. When a user takes a future action on a Beacon site, it will reappear and display all the potential stories along with the opportunity to click “OK” to publish or click “remove” to not publish.

Gooruze Meetup at PubCon – Bar Tab is on Us!

image If you’re heading to PubCon and are either:

a) One of the thousand plus Gooruze that are already enjoying the net’s newest online community for marketers; or
b) Want to know what the heck the above means

Come and join me and other Gooruze for an informal social gathering. Here’s what you need to know:

When: Thursday December 6th, 5:30-7:00pm
Where: Envy Lounge at the Renaissance Hotel (next door to the convention center)
Who: Gooruze members AND those interested in learning more (basically "open to all")
Why: Because Gooruze is picking up the bar tab! ;-)

Please leave a comment below, so we’ll know to look out for you. I look forward to meeting fellow Goorus and chatting to anyone interested in learning more.

Confirmed: Google to Bid on 700MHz Wireless Spectrum

While the WSJ is speculating, Marketing Pilgrim is all about confirming, and we can confirm that Google will indeed bid on the new 700MHz wireless band.

According to Google, its formal application to participate in the 700 MHz auction will be filed with the FCC on Monday, December 3, 2007 — the required first step in the auction process.

“We believe it’s important to put our money where our principles are,” said Eric Schmidt, Chairman and CEO, Google in a statement. “Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.”

Google Reader Gets Recommended Feeds; Drag & Drop

The interns are taking over the Googleplex! Seriously, if you want to know why Google is so intent on reaching geniuses at an early age, you need look no further than today’s upgrades to Google Reader.

Google Reader gets a new feature which recommends new RSS feeds to you–based on your current feeds and web history–and also receives "drag & drop" functionality–allowing you to re-order your feeds and easily move them to new folders.

Both new features were the handy work of ex-interns at Google!

Google Testing OpenID Comments on Blogger

What with social network APIs and mobile phones, Google has gotten all open and loving all of a sudden. It’s next step in taking over the world is the trial of OpenID for Blogger in Draft (it’s testing area for Blogger).

With the adoption of OpenID, commenters on Blogger blogs will be able to use their “one login fits all” username and password when leaving a comment.

Google hopes to test the feature before deploying it to all Blogger accounts and also hints at letting you use your Blogger domain as your ID for commenting at other blogs.