Posted November 13, 2007 8:57 am by with 17 comments

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Every niche needs a network. With that, a Canadian publisher and philanthropist has launched a new social-networking site for artists. The name doesn’t sound like a social network – you’d think artists could be more creative. The site is called MyArtInfo and the woman who started it does have a properly artistic (or should I just say French) name, Louise MacBain.

MacBain looks like a piece of art herself. She’s dubbed an art-cult entrepreneur and runs LTB Group, She also just launched Culture & Travel magazine, among other things.

Not only for artists, the site is also for art galleries, art collectors and art enthusiasts. Artists of all types can showcase their work, exchange ideas, chat with each other online, and blog. The site is for the performing arts, film, poetry, sculpture, fashion, architecture, and design.

Along with the new social network the company relaunched, which is an online guide to art and culture, and includes auction prices and other records for more than 200,000 artists.

Not to wear out the trite but the site aims to be what MySpace is for bands, but for artists. The site has attracted 810 users from around the world in its first few days. There are more than 5,000 works on the site. Not only is it for artists to display and perhaps sell their work, but artists can communicate with each other.

The site is going after the long tail – art that may not do volume big enough for galleries or art that isn’t as commercially viable. It also gives artists a way to reach a larger, global audience.

  • John offers the same thing and has far more users (since 2003). Not sure they really add anything new to the mix.

  • Bib

    I have other news. There is a website where you can search for information. It’s called Google 🙂

    No, seriously …, the Internet has seen its first social networks and communities for artists in the late 1990ies. Even with the art auction prices there are already great websites out there since many years.

    So …, congratulations Louise for your name and the clone of thousands of clones 😉

  • It is odd that a network for artists couldn’t come up with a more creative name or a more creative look for the design of the site. It almost makes MySpace look pretty.

  • If you’re looking for a social network for artists, check out, a thriving and fast growing community of artists.

  • You wrote: “the man who started it does have a properly artistic (or should I just say French) name, Louise MacBain.”
    Louise MacBain is not a man. She is very much a woman…

  • Janet Meiners

    Bob, you are right. I will correct that!

  • The problem for social networks is escape velocity. Anyone can build a social network site, but until it has a few thousand loyal fans and users, nobody wants to go there. A classic chicken and egg problem, but a very hard one to overcome. If I was an investor, i wouldn’t think art lovers had enough passion to push this over the edge, for their sake I hope I’m wrong.

  • Hmm… doesn’t sound terribly original.

  • Hmmm…I think MacBain sounds pretty Scottish, not French. Plus, if I’m not incorrect, I believe it’s the name of the character who the Schwarzneggar (sp?) clone on the Simpsons plays.

  • John

    Good post. The problem I see is that incumbent sites like HollywoodPrize (mobile marketing & lead gen for indy artists) and artbreak (e-commerce for indy artists as Zach just mentioned) already have built-in tools around their social networking plaform as well as a larger audience. If you are going to launch a similar site in a crowded field, why not find a technology niche? Perhaps an indy fine art auction site? Allow the users to be the art specialists or whatever. But at least attempt to create differentiation.

  • Why not create your own art network at

  • Pingback: My Review of A New Social Network / MySpace for Artists()

  • SilveTick

    Hey Zack, I see that you are pushing here as well. Why not harvest some more emails off of other art sites like my email that you harvested? I was already signed on to your site with a different email, idiot. I make a new email for each art site that I join.

  • I have to say that looks kind of lame compared to Myartspace is already a thorn in the side of Saatchi Online and according to some of tech blogs I’ve visited. Oddly enough, they have not had much press. You might want to look into them.

  • You should check out its the best social network for artists and really usefull.

  • Hi there,

    interesting article for sure. As a contemporary artist I only know too well the problems such sites face. And I honestly wonder if such a site is actually necessary in the art world? On the other hand I believe that art ought to be talked about, but I would not immediately think about a social site for that matter. I only recently started my own online art gallery and very much hope to develop it into some form of art community. But I believe that it should give artists a place where they can display their art. And by art I mean all types of art and not just paintings. This way art enthusiasts from all walks of life would enjoy the site. That is what I have set out to do and I would greatly enjoy it if people would let me know what they think about it, or if they would want to participate.

  • BestWeb

    Easy for Fabian, who happens to be the founder of to say it is the best site for artists. If it was you guys would not be spamming other art communities for members.