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Ad:Tech: Snap.com Launches Snap Shots Ad Network

posted on November 5, 2007


image Snap.com will today announce the launch of its Snap Shots Ad Network. You may recall that Snap offers the link mouse-over pop-ups–briefly tested by us last year–designed to show you the location of a link before you actually click on it.

With its launch of its Snap Shot ads, you’ll be able to buy ads that will use content from the page a user is on, plus content from the link a user mouses over, to present contextually relevant ads.

Advertisers will be able to tap into the 2 million sites that currently use Snap Shots. Ads are available in just 3 formats–simple banners, text, rich media–and will be served using DoubleClick’s Dart platform.

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  • http://www.thevanblog.com Steven Bradley

    As an end user I’ve usually found these ads more annoying than anything else, but I have seen some insist they work well for the publisher. Usually they just seem to get in the way when I want to click on a link.

  • http://www.watersubject.com Water Subject

    I wonder what Snap preview rate is. On Techcrunch for example, most links have snap preview but what I wonder is what is preview rate of those shots. Like how many people visiting that page or clicking on that link do a Snap preview? I never do.

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