Ad:Tech: Snap.com Launches Snap Shots Ad Network
Snap.com will today announce the launch of its Snap Shots Ad Network. You may recall that Snap offers the link mouse-over pop-ups–briefly tested by us last year–designed to show you the location of a link before you actually click on it.
With its launch of its Snap Shot ads, you’ll be able to buy ads that will use content from the page a user is on, plus content from the link a user mouses over, to present contextually relevant ads.
Advertisers will be able to tap into the 2 million sites that currently use Snap Shots. Ads are available in just 3 formats–simple banners, text, rich media–and will be served using DoubleClick’s Dart platform.