Marketing Pilgrim

It seems AOL’s watched the success of Yahoo! Answers and decided that it too wants to be able to offer users a human answer to their questions. With that goal in mind, the company has today acquired Yedda.com.

"In the course of our daily lives we often leverage the experience and expertise of friends, colleagues and professionals like doctors and lawyers to get answers to questions we have," said Ron Grant, President and COO of AOL.  "Incorporating Yedda’s unique technology into AOL enables us to bring together our traditional search resources and an entire community of people to help users quickly find answers to questions."

Yedda’s 20-person, Israel-based employees will operate as a wholly owned subsidiary of AOL–which presumably means they don’t get green cards and a relocation package–and terms of the deal were not revealed.

AOL has plans to integrate Yedda into its existing offerings over the coming months.

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