Posted November 30, 2007 9:22 am by with 5 comments

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While the WSJ is speculating, Marketing Pilgrim is all about confirming, and we can confirm that Google will indeed bid on the new 700MHz wireless band.

According to Google, its formal application to participate in the 700 MHz auction will be filed with the FCC on Monday, December 3, 2007 — the required first step in the auction process.

“We believe it’s important to put our money where our principles are,” said Eric Schmidt, Chairman and CEO, Google in a statement. “Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.”

Despite early speculation that Google was bluffing about any bid, its Open Handset Alliance pretty much guaranteed that Google would make a run for the new wireless channel. Whether or not Google had already made its final decision before Verizon decided to take Google on, we don’t know. What we do know is that if Google wins, you can finally kiss goodbye to locked networks, long contracts, and crippled cell phones.

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  • This is good news for everyone

  • I just get a feeling that it will not be at all easy for Google to get involved, even having the money and the ability to bid. With all the huge amounts big telecom spends on lobbying, you can bet that they are not going to want Google with their open models taking away business. At least not without a fight.

  • I think google is getting good at fighting (occupational hazard of being successful i guess).

  • Jeez, if you ask me the last thing Google needs is a carrier partner.