Comments on: Developing Personas to Boost Your Retail Success http://www.marketingpilgrim.com/2007/11/developing-personas-to-boost-your-retail-success.html Internet Marketing News Wed, 17 Mar 2010 19:56:04 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: GoWFB http://www.marketingpilgrim.com/2007/11/developing-personas-to-boost-your-retail-success.html/comment-page-1#comment-36563 GoWFB Wed, 14 Nov 2007 03:07:34 +0000 http://www.marketingpilgrim.com/2007/11/developing-personas-to-boost-your-retail-success.html#comment-36563 Thanks, that was informative. I did not know what 'personas' meant in marketing parlance. Thanks, that was informative. I did not know what ‘personas’ meant in marketing parlance.

]]> By: rcjordan http://www.marketingpilgrim.com/2007/11/developing-personas-to-boost-your-retail-success.html/comment-page-1#comment-36558 rcjordan Wed, 14 Nov 2007 00:29:11 +0000 http://www.marketingpilgrim.com/2007/11/developing-personas-to-boost-your-retail-success.html#comment-36558 Collect detailed leads from your site? Look at them for clues. Ask qualifying questions on your form. Ask broad questions that will help you fill in the blanks on details they're not going to tell you. We do travel leads. I think our (hellatious, daunting) online form is now approaching 50 fields rather than the usual gum-label info. Even with the number of fields we have, we still get several thousand requests per year --more than enough to be statistically relevant. We found, for instance, that 8% of our people researching vacations were also researching relocation or retirement. Bingo! Add pages about bird-watching, sell waterfront lots. Collect detailed leads from your site? Look at them for clues. Ask qualifying questions on your form. Ask broad questions that will help you fill in the blanks on details they’re not going to tell you.

We do travel leads. I think our (hellatious, daunting) online form is now approaching 50 fields rather than the usual gum-label info. Even with the number of fields we have, we still get several thousand requests per year –more than enough to be statistically relevant. We found, for instance, that 8% of our people researching vacations were also researching relocation or retirement. Bingo! Add pages about bird-watching, sell waterfront lots.

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