Comments on: Facebook Marketing Stunt Backfires

By: A Chronology of Brands that Got Punk’d by Social Media

A Chronology of Brands that Got Punk’d by Social Media — Tue, 17 Feb 2009 16:07:06 +0000

[...] Facebook Party with Molson ends up with Hangover Molson invited folks to share party pics in Facebook, including with youth, which resulted in a backlash from community and parents. Molson withdrew the campaign and went home early –no more Facebook partying for this brand. [...]

By: BlogWell Learnings Part 2 « Social Media Snippets

BlogWell Learnings Part 2 « Social Media Snippets — Fri, 30 Jan 2009 13:54:33 +0000

[...] many brands, it looks like Molson also had to learn a social media lesson along the way to get to where they’re at today. I anticipate Molson will continue to try new [...]

By: All about facebook « Facebook Marketing

All about facebook « Facebook Marketing — Tue, 06 Jan 2009 20:07:37 +0000

[...] Facebook Marketing Stunt Backfires: This article reveals how careless marketing tactics can lead to controversial, shady ad campaigns and bad public relations. [...]

By: Social Media and Digital Advertising Marketing News | JeffMolander.com

Social Media and Digital Advertising Marketing News | JeffMolander.com — Sat, 29 Nov 2008 15:58:51 +0000

[...] Molson: The Latest Social Media Blunder Molson brewing company has pulled a promotion on Facebook after complaints that they promote binge drinking. They ran a photo contest targeting 19-24 year old college students. Called the The Molson Canadian Nation Campus Challenge the ad said, “Be the #1 party school in Canada” and says that the school with the most pictures uploaded would win a trip for five people to spend spring break in Cancun, Mexico. The next line said: “Show everyone how you and your crew get the party started!” Then it listed the top 10 party schools.Universities and parents both contacted the company to complain. Xavier University administrator Joe MacDonald, who is the dean of students said: “This is not something that is welcome within our campus community.” [...]

By: 100 Facebook Marketing Techniques You Can Use Right Now « Iron Shirt Ink

100 Facebook Marketing Techniques You Can Use Right Now « Iron Shirt Ink — Thu, 20 Nov 2008 04:01:14 +0000

[...] Facebook Marketing Stunt Backfires: This article reveals how careless marketing tactics can lead to controversial, shady ad campaigns and bad public relations. [...]

By: Facebook Marketing, a how to guide from every angle « Website Marketing and Advertising

Wed, 05 Nov 2008 18:14:17 +0000

[...] Facebook Marketing Stunt Backfires: This article reveals how careless marketing tactics can lead to controversial, shady ad campaigns and bad public relations. [...]

By: Victor

Victor — Wed, 02 Jul 2008 13:31:53 +0000

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By: Kill off the Ranger without Killing your Reputation « Young Blood PR

Kill off the Ranger without Killing your Reputation « Young Blood PR — Tue, 03 Jun 2008 05:35:00 +0000

[...] Well, unlike the Molson Facebook group that backfired, Kokanee’s branded social media campaign has nothing to do with shotgunning cans [...]

By: Facebook Tips - by Dr Cindy Gordon | Barrie Business News

Facebook Tips - by Dr Cindy Gordon | Barrie Business News — Tue, 08 Apr 2008 11:47:23 +0000

[...] Facebook Marketing Stunt Backfires: This article reveals how careless marketing tactics can lead to controversial, shady ad campaigns and bad public relations. [...]

By: Make Money from Facebook

Make Money from Facebook — Sat, 05 Apr 2008 23:48:31 +0000

Facebook needs to figure things out, seriously.. they need to open up their marketing aproach.

By: Helix Commerce International - Collaboration Commerce Accelerators » 2008 » February » 17

Mon, 18 Feb 2008 02:40:16 +0000

[...] Facebook Marketing Stunt Backfires: This article reveals how careless marketing tactics can lead to controversial, shady ad campaigns and bad public relations. [...]

By: Kal

Kal — Tue, 22 Jan 2008 22:55:08 +0000

You’re certainly right, the larger companies always seem to have problems haha.

By: Social Media and Digital Advertising Marketing News

Social Media and Digital Advertising Marketing News — Sat, 01 Dec 2007 04:39:25 +0000

By: Facebook Flyers Die Dec 03 + Ad Campaign Data

Facebook Flyers Die Dec 03 + Ad Campaign Data — Tue, 27 Nov 2007 21:16:05 +0000

Molson wasn’t trying to promote drinking. As we say in Quebec: “Cherchez l’erreur.” Or in plain English – Why don’t I believe that?

That said, I think they were just jumping on the bandwagon of people posting party pictures of themselves with booze in hand. Consider Shoemoney’s Pubcon contest where a number of entrants posted that sort of content.

Tough work, promoting alcoholic beverages…

By: Zen

Zen — Tue, 27 Nov 2007 12:54:14 +0000

It was really clever what they did!

By: Real Fresh TV | Future of Social Advertising: Potential Pitfalls of Using Social Media

Tue, 27 Nov 2007 03:39:50 +0000

[...] decision to pull a Facebook promotion after complaints that they promote binge drinking. They ran a photo contest targeting 19-24 year old college students on Facebook, if you haven’t heard by now. Molson Coors is the third-largest U.S. brewer behind [...]

By: Fagstein » Molson flub was about marketing, not Facebook

Fagstein » Molson flub was about marketing, not Facebook — Mon, 26 Nov 2007 22:00:22 +0000

[...] it uses the bloody F-word, this story is getting all sorts of attention from the blogosphere. Thanks to a Bloomberg wire story, it’s getting attention [...]

By: SlightlyShadySEO

SlightlyShadySEO — Mon, 26 Nov 2007 21:59:53 +0000

I’ve said it before, blogged it before, screamed it from the e-rooftops before. Facebook needs to loosen up on the marketing allowed, or it’s going to doom it to failure in the long run.
Don’t want your school mentioned in that context? Then maybe you should work on shedding that reputation. And I say that as a student of a “party school”.