When Google acquired FeedBurner, we all assumed that it wouldn’t take long to see AdSense integrated with the RSS feed service.
Well, the first step of integration is with us now that FeedBurner has announced that AdSense ads can be configured to automagically show up under your posts.
This newly integrated capability — designed just for FeedBurner-powered content like yours — puts relevant AdSense content ads to work on your blog and/or website. (Note: AdSense options for feeds not available at this time.) If you choose to activate this service, you can run a 300×250 or 468×60 text or image AdSense ad on your blog. The ad will appear below the first item on your site and archive pages once you have installed the necessary code. Ad content is automatically targeted to complement your site and you will earn revenue each time visitors click on ads. You can even customize the colors (or use a saved color palette from your AdSense account) so the ad unit fits your site’s look and feel.
If you’re not already showing any ads on your blog, this is a quick and easy way to get started. Unfortunately, it didn’t really take much effort to set up AdSense on a blog, so there are going to be some bloggers that say "big deal."
I have to admit to being one of those. While I love FeedBurner, I use it for its RSS capabilities, not what it can do on my actual site. So with that in mind, I’m disappointed the announcement didn’t include the integration of AdSense with RSS feeds. I started using FeedBurner ads on my feed a couple of months back and it’s nice to be able monetize the content that goes to 7600+ readers. The downside currently is that I have to manually approve each ad, and they don’t always match up with the theme our content.
So when might we see AdSense for feeds?
The FeedBurner gang is working tirelessly over here to integrate feed-related services into the Google family of products and we’re specifically focused on services that will help you expand your reach and earn revenue. Stay tuned to the FeedBurner blog for the latest feed-related news.
I’m sure there are some hurdles to jump in order to make AdSense work in feeds–namely figuring out the content matching–but I’ll be more enthused when they roll out that feature.