Google PageRank, Revisited
It’s Google day on Marketing Pilgrim. Google is testing a way for people to customize their search results. Marketers shudder (but you know it was coming). Google keeps moving towards rewarding quality and delisting thin sites. As they get more sophisticated it gets tougher to game Google. If they can give people power to influence their own search results, it could have a quite an influence on the SEM industry.
If you have quality content it will only help you as your sites rise to the top. Along this theme, today Google said they have recently purged the search engine of thousands of malware sites.
I wrote a post a few hours ago about expired domains that I tried to salvage but have to start over. It was written in response to someone I know who recently bought an expired domain that was owned by company that has been in business for 11 years. He only paid $90 for it. I was sent news about how Google doesn’t transfer PageRank. I thought it was a current story but Google has been penalizing expired domains for years. I interviewed an SEO, and another internet marketer. None caught the error (but some of our readers did).
I spoke with another SEO just now who said it’s not always the case. You can buy an expired domain and keep the PageRank, if you’re careful. In fact, he does this frequently.
If you’re going to buy an existing domain name (since many are already taken) here are some considerations:
- Be sure the domain has not expired. While you may get PageRank temporarily, it may not last.
- You can buy a domain for some traffic (which many black hat marketers do, to run ads on the site) but the links won’t help you as far as search engine rankings.
- If you want PageRank don’t buy a domain name that has been marked for deletion. During a hold phase the original domain owner has 45 days to re-claim their domain.
- If you do buy an expired domain, keep the heritage content or theme. If you completely change the content you’re guaranteed to lose PageRank and credit for the backlinks.