It’s really getting difficult for conspiracy theorists to insist that Google doesn’t want to reduce
click fraud invalid clicks because it makes too much money from it. Well, Google sends a "stick this in your pipe and smoke it" message to its naysayers today with news that it has made modifications to its AdSense ads.
Google Blogoscoped is reporting the changes include reducing the "clickable" area of AdSense ads to the actual link areas. Before, you could click in the general area and would still activate the ad–even if the click was accidental. Here’s how Google Blogoscoped suggests the changes look before and after (clickable area in yellow):
Obviously this not only reduces Google’s revenue from AdSense, but also the revenue earned by individual publishers. However, it’s hard to argue that the move is not a good one–if the advertiser really wants to click the ad, they’ll figure it out.