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	<title>Comments on: Google Sacrifices Revenue with AdSense Changes</title>
	<atom:link href="http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Dave Sokol</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-40850</link>
		<dc:creator>Dave Sokol</dc:creator>
		<pubDate>Fri, 01 Feb 2008 20:56:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-40850</guid>
		<description>So, the problem that Google said was not a problem is, in fact a problem. As an advertiser. I would be concerned with not getting the value in terms of &quot;viable&quot; clicks. Guess some advertisers feel that getting on Google is worth the price even if the click value is dubious. Also, what is with the &quot;formula&quot; Google refers to ? Why don&#039;t they just call it what it is, a refund.</description>
		<content:encoded><![CDATA[<p>So, the problem that Google said was not a problem is, in fact a problem. As an advertiser. I would be concerned with not getting the value in terms of &#8220;viable&#8221; clicks. Guess some advertisers feel that getting on Google is worth the price even if the click value is dubious. Also, what is with the &#8220;formula&#8221; Google refers to ? Why don&#8217;t they just call it what it is, a refund.</p>
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		<title>By: J</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-37270</link>
		<dc:creator>J</dc:creator>
		<pubDate>Sun, 25 Nov 2007 16:26:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-37270</guid>
		<description>I think the ads in Gmail look more like the new format Andy is talking about here but I don&#039;t remember if they were different sometime back.

I have to say, I have noticed subtle changes to Gmail of late. I am sure some things have changed although I cannot exactly put my finger on anything.</description>
		<content:encoded><![CDATA[<p>I think the ads in Gmail look more like the new format Andy is talking about here but I don&#8217;t remember if they were different sometime back.</p>
<p>I have to say, I have noticed subtle changes to Gmail of late. I am sure some things have changed although I cannot exactly put my finger on anything.</p>
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		<title>By: Chris</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36968</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Mon, 19 Nov 2007 21:11:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36968</guid>
		<description>What is rather interesting is that these changes did not take place in Gmail.  You can still &quot;accidentally&quot; click those ads.  Shouldn&#039;t this change be across the board?</description>
		<content:encoded><![CDATA[<p>What is rather interesting is that these changes did not take place in Gmail.  You can still &#8220;accidentally&#8221; click those ads.  Shouldn&#8217;t this change be across the board?</p>
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		<title>By: glen</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36944</link>
		<dc:creator>glen</dc:creator>
		<pubDate>Mon, 19 Nov 2007 17:13:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36944</guid>
		<description>i&#039;am looking for &quot;nofollow checker&quot; where download this tool?</description>
		<content:encoded><![CDATA[<p>i&#8217;am looking for &#8220;nofollow checker&#8221; where download this tool?</p>
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		<title>By: Horisly</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36938</link>
		<dc:creator>Horisly</dc:creator>
		<pubDate>Mon, 19 Nov 2007 15:49:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36938</guid>
		<description>I don&#039;t think so that Google&#039;s revenue from adsense will decline, since the new ads can reduce the invalid click that protect the advertisers&#039; value, then they will to pay more budget for google adword.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think so that Google&#8217;s revenue from adsense will decline, since the new ads can reduce the invalid click that protect the advertisers&#8217; value, then they will to pay more budget for google adword.</p>
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		<title>By: Zen</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36646</link>
		<dc:creator>Zen</dc:creator>
		<pubDate>Thu, 15 Nov 2007 12:19:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36646</guid>
		<description>It&#039;s a good solution to reduce accidental clicks. Nevertheless, bots could still click them, right?</description>
		<content:encoded><![CDATA[<p>It&#8217;s a good solution to reduce accidental clicks. Nevertheless, bots could still click them, right?</p>
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		<title>By: Selbourne Designing</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36644</link>
		<dc:creator>Selbourne Designing</dc:creator>
		<pubDate>Thu, 15 Nov 2007 10:05:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36644</guid>
		<description>Google is thinking long term. It needs to attract more advertisers. With so much talk about &quot;click fraud&quot; on various mediums, advertisers are being more cautious.
See this as a temporary drop in revenues to build trust among the advertisers</description>
		<content:encoded><![CDATA[<p>Google is thinking long term. It needs to attract more advertisers. With so much talk about &#8220;click fraud&#8221; on various mediums, advertisers are being more cautious.<br />
See this as a temporary drop in revenues to build trust among the advertisers</p>
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		<title>By: martial</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36636</link>
		<dc:creator>martial</dc:creator>
		<pubDate>Thu, 15 Nov 2007 05:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36636</guid>
		<description>Well they should take away the ability to click on blank spaces.</description>
		<content:encoded><![CDATA[<p>Well they should take away the ability to click on blank spaces.</p>
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		<title>By: Hock</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36632</link>
		<dc:creator>Hock</dc:creator>
		<pubDate>Thu, 15 Nov 2007 04:03:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36632</guid>
		<description>As an advertiser, I welcome this move because it will weed out more of the accidental clicks and I expect to see better conversions as the folks who are clicking would be the ones who REALLY want more information on the product.</description>
		<content:encoded><![CDATA[<p>As an advertiser, I welcome this move because it will weed out more of the accidental clicks and I expect to see better conversions as the folks who are clicking would be the ones who REALLY want more information on the product.</p>
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		<title>By: How Clickable is Your AdSense? &#187; Aspects of Home Business Blog</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36626</link>
		<dc:creator>How Clickable is Your AdSense? &#187; Aspects of Home Business Blog</dc:creator>
		<pubDate>Thu, 15 Nov 2007 00:32:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36626</guid>
		<description>[...] first read about this in a post over at Problogger, but it&#8217;s also up at Marketing Pilgrim, JenSense and many other [...]</description>
		<content:encoded><![CDATA[<p>[...] first read about this in a post over at Problogger, but it&#8217;s also up at Marketing Pilgrim, JenSense and many other [...]</p>
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		<title>By: Steven Bradley</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36614</link>
		<dc:creator>Steven Bradley</dc:creator>
		<pubDate>Wed, 14 Nov 2007 19:23:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36614</guid>
		<description>Seems like a good idea. If someone really wants to click they still will. Maybe it will cut down on a few accidental clicks, but I&#039;m with Andy in thinking that it won&#039;t affect revenue significantly.

People will just have to zero in a little more on when they want to click, but I would think most will still click.</description>
		<content:encoded><![CDATA[<p>Seems like a good idea. If someone really wants to click they still will. Maybe it will cut down on a few accidental clicks, but I&#8217;m with Andy in thinking that it won&#8217;t affect revenue significantly.</p>
<p>People will just have to zero in a little more on when they want to click, but I would think most will still click.</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36611</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Wed, 14 Nov 2007 19:11:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36611</guid>
		<description>@DJ Nelson - happy to help.</description>
		<content:encoded><![CDATA[<p>@DJ Nelson &#8211; happy to help.</p>
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		<title>By: DJ Nelson</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36609</link>
		<dc:creator>DJ Nelson</dc:creator>
		<pubDate>Wed, 14 Nov 2007 19:07:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36609</guid>
		<description>Thank you for explaining this clearly. Someone else blogged about it and their picture didn&#039;t make sense to me. Now I get it.</description>
		<content:encoded><![CDATA[<p>Thank you for explaining this clearly. Someone else blogged about it and their picture didn&#8217;t make sense to me. Now I get it.</p>
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		<title>By: Andy Beard</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36607</link>
		<dc:creator>Andy Beard</dc:creator>
		<pubDate>Wed, 14 Nov 2007 17:35:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36607</guid>
		<description>Hmm, well maybe they are not counting the click costing the advertiser, but the tests I have done seemed to allow clicks on the descriptions.

I doubt very much this is going to affect revenue to any significant amount, and by making it seem better, it also adds counter FUD to any 3rd party doubt pre-Christmas.</description>
		<content:encoded><![CDATA[<p>Hmm, well maybe they are not counting the click costing the advertiser, but the tests I have done seemed to allow clicks on the descriptions.</p>
<p>I doubt very much this is going to affect revenue to any significant amount, and by making it seem better, it also adds counter FUD to any 3rd party doubt pre-Christmas.</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36597</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Wed, 14 Nov 2007 15:38:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36597</guid>
		<description>@MikeOK - I understand but many people that think they have click fraud, actually have accidental clicks, that was my point. I agree there are still many other click fraud issues but I disagree that this is &quot;empty.&quot;</description>
		<content:encoded><![CDATA[<p>@MikeOK &#8211; I understand but many people that think they have click fraud, actually have accidental clicks, that was my point. I agree there are still many other click fraud issues but I disagree that this is &#8220;empty.&#8221;</p>
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		<title>By: MikeOK</title>
		<link>http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html/comment-page-1#comment-36596</link>
		<dc:creator>MikeOK</dc:creator>
		<pubDate>Wed, 14 Nov 2007 15:34:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/google-sacrifices-revenue-with-adsense-changes.html#comment-36596</guid>
		<description>Hey Andy

   Looks like you&#039;ve been lighting up to think this has anything to do with click fraud.  The click throughs that this addresses are not fraud.  These click throughs would be called an accident.  While I am happy to hear Google is still trying to improve, it is empty.</description>
		<content:encoded><![CDATA[<p>Hey Andy</p>
<p>   Looks like you&#8217;ve been lighting up to think this has anything to do with click fraud.  The click throughs that this addresses are not fraud.  These click throughs would be called an accident.  While I am happy to hear Google is still trying to improve, it is empty.</p>
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