http://www.marketingpilgrim.com/2007/11/how-advertising-works-our-nerves-in-a-good-way.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2007/11/how-advertising-works-our-nerves-in-a-good-way.html/comment-page-1#comment-37414 SiteMost’s Blog Recap 28/11/07 at Brisbane SEO Blog Wed, 28 Nov 2007 06:18:35 +0000 http://www.marketingpilgrim.com/2007/11/how-advertising-works-our-nerves-in-a-good-way.html#comment-37414 [...] How Advertising Works Our Nerves (In a Good Way) [...] [...] How Advertising Works Our Nerves (In a Good Way) [...]

]]> http://www.marketingpilgrim.com/2007/11/how-advertising-works-our-nerves-in-a-good-way.html/comment-page-1#comment-36641 Graham Jones - Internet Psychologist Thu, 15 Nov 2007 08:17:15 +0000 http://www.marketingpilgrim.com/2007/11/how-advertising-works-our-nerves-in-a-good-way.html#comment-36641 Interesting post - though the results these researchers have found are not surprising. Previous neuroscience studies have shown which areas of our brain are triggered by advertising to which we have a positive response. These areas control our emotions. In other words, advertising that has an emotional component is more likely to win. The studies you report here are further evidence of that; anthropomorphising products makes them have emotional appeal, for instance. In my studies of online businesses, far too many are trying to sell on "fact". Make it personal, appeal to emotions and it will work. These new studies help confirm that. Interesting post – though the results these researchers have found are not surprising. Previous neuroscience studies have shown which areas of our brain are triggered by advertising to which we have a positive response. These areas control our emotions. In other words, advertising that has an emotional component is more likely to win. The studies you report here are further evidence of that; anthropomorphising products makes them have emotional appeal, for instance. In my studies of online businesses, far too many are trying to sell on “fact”. Make it personal, appeal to emotions and it will work. These new studies help confirm that.

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