Comments on: How to Get People to Open your Email http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35928 Mark Sat, 03 Nov 2007 20:35:29 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35928 I subscribe to quite a few aweber lists, which all go to a dedicated email address. At the moment I have 370 emails unopened. Just looking though the list, examples of opened emails include "We've had over 40 emails about this" & "my boss was such a dufus, is yours?" which both made my curious to open the email and read it. Curiosity will encourage most people to open emails in my opinion & experience. I subscribe to quite a few aweber lists, which all go to a dedicated email address. At the moment I have 370 emails unopened. Just looking though the list, examples of opened emails include “We’ve had over 40 emails about this” & “my boss was such a dufus, is yours?” which both made my curious to open the email and read it.

Curiosity will encourage most people to open emails in my opinion & experience.

]]> By: Kelly http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35867 Kelly Fri, 02 Nov 2007 18:33:10 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35867 Great points and I do agree, however, there's also a crucial factor that unfortunately is not often identified (or taken note of) in industry reports. While creating a stellar subject line may increase open rates on one email, constantly delivering timely, meaningful and relevant email content and keeping subscribers happy will allow for consistently high open and click rates! Thanks, Kelly Great points and I do agree, however, there’s also a crucial factor that unfortunately is not often identified (or taken note of) in industry reports. While creating a stellar subject line may increase open rates on one email, constantly delivering timely, meaningful and relevant email content and keeping subscribers happy will allow for consistently high open and click rates!

Thanks,

Kelly

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35797 Steven Bradley Thu, 01 Nov 2007 21:50:35 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35797 I don't send out email advertising myself, but I have noticed that if someone sends any to me and my name appears in the subject I'm a little slower to delete. The email still generally ends up in the trash, but seeing my name does get my attention and has gotten me to open a few emails I was pretty sure I didn't want. I don’t send out email advertising myself, but I have noticed that if someone sends any to me and my name appears in the subject I’m a little slower to delete.

The email still generally ends up in the trash, but seeing my name does get my attention and has gotten me to open a few emails I was pretty sure I didn’t want.

]]> By: the constant skeptic http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35790 the constant skeptic Thu, 01 Nov 2007 21:31:30 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35790 Most nowadays just think and breathe spam spam spam and delete it faster than flash edison. fjord Most nowadays just think and breathe spam spam spam and delete it faster than flash edison. fjord

]]> By: Chris Herdt http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35768 Chris Herdt Thu, 01 Nov 2007 17:28:41 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35768 I agree completely that you need an informative and enticing subject line. However, I disagree regarding personalization. Maybe I'm the oddball in this respect and all the research shows otherwise, but I am more inclined to ignore a message if it has my name in the subject line. Why? Because no human being (that I know of) would ever put my name in the subject line. Name in subject line = unsolicited commercial email = deleted without opening. I agree completely that you need an informative and enticing subject line. However, I disagree regarding personalization.

Maybe I’m the oddball in this respect and all the research shows otherwise, but I am more inclined to ignore a message if it has my name in the subject line. Why? Because no human being (that I know of) would ever put my name in the subject line. Name in subject line = unsolicited commercial email = deleted without opening.

]]> By: chipseo http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35750 chipseo Thu, 01 Nov 2007 16:14:40 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35750 It is becoming harder and harder to send out a good professional looking email marketing campaign that isn't hammered by spam reports that keep your email from reaching the intended target in the first place. thanks for the post, interesting information. Scott It is becoming harder and harder to send out a good professional looking email marketing campaign that isn’t hammered by spam reports that keep your email from reaching the intended target in the first place.

thanks for the post, interesting information. Scott

]]> By: Furniture Store http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35748 Furniture Store Thu, 01 Nov 2007 16:11:05 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35748 Presonalizing the subject line definitely works, I know it does with me! Presonalizing the subject line definitely works, I know it does with me!

]]> By: Raj Khera http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35745 Raj Khera Thu, 01 Nov 2007 15:55:02 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35745 Janet, thanks for posting a note referencing our latest email marketing metrics report, http://www.mailermailer.com/metrics/. We also recommend testing email messages using different parameters to identify what works best. Our report documented general trends but there are always cases in which doing something completely different gets great results. We periodically post tips in our blog at http://blog.mailermailer.com in case you or your readers are interested. All the best, Raj Khera CEO MailerMailer Janet, thanks for posting a note referencing our latest email marketing metrics report, http://www.mailermailer.com/metrics/.

We also recommend testing email messages using different parameters to identify what works best. Our report documented general trends but there are always cases in which doing something completely different gets great results. We periodically post tips in our blog at http://blog.mailermailer.com in case you or your readers are interested.

All the best,

Raj Khera
CEO MailerMailer

]]> By: Dan Schawbel http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35744 Dan Schawbel Thu, 01 Nov 2007 15:54:48 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35744 Personalization encourages participation. Personalization encourages participation.

]]> By: (EMP) E-Marketing Performance » : » Team Reading List 11.1.07 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35722 (EMP) E-Marketing Performance » : » Team Reading List 11.1.07 Thu, 01 Nov 2007 13:52:30 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35722 [...] How to Get People to Open your Email [...] [...] How to Get People to Open your Email [...]

]]> By: Zen http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35702 Zen Thu, 01 Nov 2007 12:29:51 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35702 Interesting, though kind of frugal. There is much more to e-mail marketing than meets the eye. Kudos on the linkbaity title! :) Interesting, though kind of frugal. There is much more to e-mail marketing than meets the eye. Kudos on the linkbaity title! :)

]]> By: WaterSubject http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html/comment-page-1#comment-35700 WaterSubject Thu, 01 Nov 2007 12:21:26 +0000 http://www.marketingpilgrim.com/2007/11/how-to-get-people-to-open-your-email.html#comment-35700 excellent! nice! excellent! nice!

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