Posted November 5, 2007 3:43 pm by with 8 comments

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As anticipated, Google has announced their mobile phone strategy. As if Google needed another reason to boost its stock price, today the company announced how they are releasing phones with Google software as soon as the second part of next year. They are partnering with 34 companies to build an open platform to develop software for cell phones.

Google is moving towards open source development by announcing OpenSocial last week and now and a similar model to encourage innovation in the mobile phone industry. Rather than making their own phone – the rumored gPhone – they are forming partnerships. The platform is Android after a company that Google acquired a few years ago – and here’s a YouTube video from its creators.

Google, which has no immediate plans to make phones of its own, said it was working with more than 30 companies in the Open Handset Alliance. Partners include Motorola, Samsung, High Tech Computer Corp (in Taiwan), Qualcomm, Texas Instruments, and Marvell Technology Group. While this news certainly raised Google stock prices (which has passed $730 a share today), it didn’t yet help Marvell – which I happen to own (and it hasn’t done well but perhaps this will be a needed boost).

The mobile phone market like the health care market presents challenges. There is a range of handset designs and different software standards that have stifled innovation. The idea is you’ll be able to use the internet on your phone like you already do from your PC. And many developers can contribute because the system is based on open-source code that runs on Linux.

  • As I said, Google is making huge bids. If they dont work out profitable or as Google’s DodgeBall, that will be the end to Google’s skyrocketing share price.

  • Gosh! Google is just everywhere!

  • Zen

    Once again I say that I find it hard to believe that Alejandro Zuzenber claimed at the Argentine SMX convention 2007 that the Google-phone was just a rumor that people started and that it wasn’t going to happen. :S

  • Personally I think it’s a great idea. Mobile phones need standardising so that we can start developing better applications and uses for them. Go Google.

  • I can’t wait to get that phone in my hand, hope they will provide it to t-mobile as well

  • This is a tough area of work. For example I faced many problems when developing with Java MidLets. There are sometimes some functions or libraries which you expect to run when you code but it just doesn’t. So, you never know the result unless you use it on the actual model of any phone.

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