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	<title>Comments on: Martha Stewart Launches Ad Network</title>
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	<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Online Advertising and Display Ads Rise &#124; Pornoads.org</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-39134</link>
		<dc:creator>Online Advertising and Display Ads Rise &#124; Pornoads.org</dc:creator>
		<pubDate>Mon, 07 Jan 2008 18:51:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-39134</guid>
		<description>[...] What I didn’t know - the term “banner ad” refers to a specific ad dimension - 468×60 pixels. Ad networks are focusing in on specific niches and are getting higher payouts than they have historically. From an article about niche ad networks: “…while the terms “niche” and “specialized” imply small audiences, many such networks have now billions millions of unique online viewers. As the mammoth networks have grown, they say, so have the vertical contenders.” The networks tend to focus on brands or demographics (such as PornoAds.org Adult Network). [...]</description>
		<content:encoded><![CDATA[<p>[...] What I didn’t know &#8211; the term “banner ad” refers to a specific ad dimension &#8211; 468×60 pixels. Ad networks are focusing in on specific niches and are getting higher payouts than they have historically. From an article about niche ad networks: “…while the terms “niche” and “specialized” imply small audiences, many such networks have now billions millions of unique online viewers. As the mammoth networks have grown, they say, so have the vertical contenders.” The networks tend to focus on brands or demographics (such as PornoAds.org Adult Network). [...]</p>
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		<title>By: Rolv Heggenhougen</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36616</link>
		<dc:creator>Rolv Heggenhougen</dc:creator>
		<pubDate>Wed, 14 Nov 2007 19:28:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36616</guid>
		<description>Imagine what Martha could do with WrapMail!

WrapMail is all about “wrapping” the already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business! WrapMail makes this possible and it is the only company in the world that offers this solution. WrapMail wraps the outgoing emails in up to 4 frames with pictures, graphics, text, links and/or audio and we do this on the server level so there’s no need to change any routines on the desktop (the sender does not see the wrap). Our emails do NOT get the red x and the message to “right-click to download pictures” as is evident in this email! The effect of using WrapMail is that you will:

•	Build brand equity with every external email
•	Make every employee a marketer, not only the sales staff
•	Promote your products and services
•	Introduce new products and services
•	Cross-sell and up-sell
•	Drive traffic to your website where people can find more information

The back-end of the system is the reporting module and this will tell you who clicks on what in your wrap when. This information is also available immediately through an email Click Alert that you can receive within one minute after someone clicks! After someone clicks you now know exactly what to market back to them! 

There are many variables that can be built-in and the wrap can change based upon Sender, Receiver, Time or Wrap Rotation! WrapMail can also build databases based upon clicks and/or interface with existing databases (including RSS-feeds) to automatically update the Wrap!</description>
		<content:encoded><![CDATA[<p>Imagine what Martha could do with WrapMail!</p>
<p>WrapMail is all about “wrapping” the already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business! WrapMail makes this possible and it is the only company in the world that offers this solution. WrapMail wraps the outgoing emails in up to 4 frames with pictures, graphics, text, links and/or audio and we do this on the server level so there’s no need to change any routines on the desktop (the sender does not see the wrap). Our emails do NOT get the red x and the message to “right-click to download pictures” as is evident in this email! The effect of using WrapMail is that you will:</p>
<p>•	Build brand equity with every external email<br />
•	Make every employee a marketer, not only the sales staff<br />
•	Promote your products and services<br />
•	Introduce new products and services<br />
•	Cross-sell and up-sell<br />
•	Drive traffic to your website where people can find more information</p>
<p>The back-end of the system is the reporting module and this will tell you who clicks on what in your wrap when. This information is also available immediately through an email Click Alert that you can receive within one minute after someone clicks! After someone clicks you now know exactly what to market back to them! </p>
<p>There are many variables that can be built-in and the wrap can change based upon Sender, Receiver, Time or Wrap Rotation! WrapMail can also build databases based upon clicks and/or interface with existing databases (including RSS-feeds) to automatically update the Wrap!</p>
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	<item>
		<title>By: yardley.ca / dash &#187; Speaking of ad networks&#8230;</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36547</link>
		<dc:creator>yardley.ca / dash &#187; Speaking of ad networks&#8230;</dc:creator>
		<pubDate>Tue, 13 Nov 2007 21:34:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36547</guid>
		<description>[...] Marketing Pilgrim and TechCrunch posted on Martha Stewart&#8217;s new ad network, but neither points out that the [...]</description>
		<content:encoded><![CDATA[<p>[...] Marketing Pilgrim and TechCrunch posted on Martha Stewart&#8217;s new ad network, but neither points out that the [...]</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36494</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Tue, 13 Nov 2007 14:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36494</guid>
		<description>It explains why two Yahoo ad execs left the company to join Martha Stewart Omnimedia.</description>
		<content:encoded><![CDATA[<p>It explains why two Yahoo ad execs left the company to join Martha Stewart Omnimedia.</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36493</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Tue, 13 Nov 2007 14:09:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36493</guid>
		<description>@Zen - you might want to take up a hobby to keep you busy in the meantime. ;-)</description>
		<content:encoded><![CDATA[<p>@Zen &#8211; you might want to take up a hobby to keep you busy in the meantime. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: An Ad Network Powered By Martha Stewart at Geekstr</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36490</link>
		<dc:creator>An Ad Network Powered By Martha Stewart at Geekstr</dc:creator>
		<pubDate>Tue, 13 Nov 2007 13:34:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36490</guid>
		<description>[...] (via Marketing Pilgrim) [...]</description>
		<content:encoded><![CDATA[<p>[...] (via Marketing Pilgrim) [...]</p>
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		<title>By: Zen</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36483</link>
		<dc:creator>Zen</dc:creator>
		<pubDate>Tue, 13 Nov 2007 12:16:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36483</guid>
		<description>Can&#039;t wait for the Andy Beal Ad Network to come out! :P</description>
		<content:encoded><![CDATA[<p>Can&#8217;t wait for the Andy Beal Ad Network to come out! <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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	<item>
		<title>By: Triimart - Vini</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36482</link>
		<dc:creator>Triimart - Vini</dc:creator>
		<pubDate>Tue, 13 Nov 2007 11:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36482</guid>
		<description>Starting your own AD network is very healthy idea.Big players like eat lots of advertising revenue of publishers. Right now we are providing free advertising with high exposure.</description>
		<content:encoded><![CDATA[<p>Starting your own AD network is very healthy idea.Big players like eat lots of advertising revenue of publishers. Right now we are providing free advertising with high exposure.</p>
]]></content:encoded>
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	<item>
		<title>By: News of the social networks at Bratku</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36476</link>
		<dc:creator>News of the social networks at Bratku</dc:creator>
		<pubDate>Tue, 13 Nov 2007 08:29:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36476</guid>
		<description>[...] networks seems to be the next thing in the upcoming  year. Online advertising market is huge and still growing, so indeed, we might [...]</description>
		<content:encoded><![CDATA[<p>[...] networks seems to be the next thing in the upcoming  year. Online advertising market is huge and still growing, so indeed, we might [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Bratku</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36475</link>
		<dc:creator>Bratku</dc:creator>
		<pubDate>Tue, 13 Nov 2007 08:18:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36475</guid>
		<description>It&#039;s interesting how big or small one has to be to enter into the market. I mean, is there any chance for a startup to compete with the big players?</description>
		<content:encoded><![CDATA[<p>It&#8217;s interesting how big or small one has to be to enter into the market. I mean, is there any chance for a startup to compete with the big players?</p>
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		<title>By: An Ad Network Powered By Martha Stewart</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36471</link>
		<dc:creator>An Ad Network Powered By Martha Stewart</dc:creator>
		<pubDate>Tue, 13 Nov 2007 07:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36471</guid>
		<description>[...] (via Marketing Pilgrim) [...]</description>
		<content:encoded><![CDATA[<p>[...] (via Marketing Pilgrim) [...]</p>
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		<title>By: Jesse</title>
		<link>http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html/comment-page-1#comment-36470</link>
		<dc:creator>Jesse</dc:creator>
		<pubDate>Tue, 13 Nov 2007 07:37:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/11/martha-stewart-launches-ad-network.html#comment-36470</guid>
		<description>Ad networks seem to the IT thing right now.  I agree, but it just seems to show that that is where the money is at: http://fishtrain.com/2007/11/07/the-resiliency-of-online-advertising/</description>
		<content:encoded><![CDATA[<p>Ad networks seem to the IT thing right now.  I agree, but it just seems to show that that is where the money is at: http://fishtrain.com/2007/11/07/the-resiliency-of-online-advertising/</p>
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