Comments on: Newspapers: Online Ads Up, Print Ads Down

By: links for 2009-02-12 « On New Media

links for 2009-02-12 « On New Media — Thu, 12 Feb 2009 17:57:01 +0000

[...] Newspapers: Online Ads Up, Print Ads Down (tags: statistics online advertising ad industry newspaper classifieds print tsavo) [...]

By: J

Sat, 24 Nov 2007 16:50:43 +0000

It’s interesting how that paper is kind of addictive. I can access the day’s newspaper online but I still buy the printed one. I guess it’s just something you get used to.

Spend on print advertising will continue to slide while online advertising will increase. The trend is that more people are using the Internet to read news and businesses have to divide their advertising budgets to include an increasing portion for online advertising.

By: GoWFB

GoWFB — Sat, 24 Nov 2007 10:07:07 +0000

I don’t look forward to a day when I won’t be able to accompany my morning coffee with my morning (paper) newspaper. There is something familiar and comforting about that broadsheet flung onto the driveway every morning and a pile of recycling to be done at the end of each month.

By: Selbourne Designing

Selbourne Designing — Sat, 24 Nov 2007 05:55:13 +0000

I spend most of the time on the computer in office. I have enough time to browse / surf. And enough time to check the online newspaper. So why do i need to purchase the newspaper at home when the same is available online for free. Well its because of my folks back home.
But this trend is bound to change with more and more hooking on to the net.
I soon might not need to purchase newspapers as everyone would be doing things online and thus access these newspapers online.

The slide for print ads will just keep increasing and in a few years time the drops would be huge.

By: Douglas Karr

Douglas Karr — Sat, 24 Nov 2007 03:29:18 +0000

I left the newspaper industry 5 years ago and… after a decade IN the industry asking why we weren’t investing in local internet and search, now 5 years after it’s STILL an open market.

If newspapers would make the (modest) investment in mapping classifieds, auctions, and pull in readers through social media, there would be no one stopping them – and the search engines would be forced to display them.

Rather, they ride their 40% margin down like musicians riding down the Titanic. It’s sad – after getting their butts handed to them by eBay and Craigslist – they still scratch their heads and wonder how to print more papers and sell more ads in them.