Yahoo Announces FireEagle Geotagging Platform

FireEagle logoA new social network isn’t Yahoo’s only announcement today. TechCrunch reports that they’re also premiering FireEagle, a geotagging platform. Arrington describes its use:

It is a platform for controlling people’s location information. Tell it (directly or via a third party application built on FireEagle’s APIs) where you are (give it specific lat/long, or a city name, or a zip code, etc.) and it will note your location. Alternatively, users with GPS phones (or other GPS device) could set it to periodically update FireEagle with geo information.

The other details about FireEagle:

  • Written in Ruby on Rails
  • Open APIs
  • Developed with the help of dozens of developers—so apps should be ready at launch.

Arrington says that this service will be perfect for integration with products like Flickr for easier geotagging as well as placeblogging platforms.

IAC Splitting; HSN, Ticketmaster, LendingTree Spun Off

InterActiveCorp (IAC) has just announced that it will divide up the media conglomerate into five businesses.

Reuters reports IAC will keep,, Evite, Citysearch, and Excite, while spinning off its HSN home shopping network, Interval time-share business, Ticketmaster ticket service, and its mortgage referral business LendingTree.

IAC’s Barry Diller said, "We’ve been a complex enterprise almost from the very beginning 12 years ago, with hundreds of transactions over those years. And while we’ve created a lot of value, I’ve always believed our complexity and many mouthfuls of sentences to explain who we are and what our strategy is have hampered clarity and understanding with all our constituencies, particularly investors."

Sure, it makes sense to spin-off those units that don’t gel together, but it seems that IAC will retain a mishmash of companies: search, dating, invites, local. Not a whole lot of synergy there.

Ad:Tech: Launches Snap Shots Ad Network

image will today announce the launch of its Snap Shots Ad Network. You may recall that Snap offers the link mouse-over pop-ups–briefly tested by us last year–designed to show you the location of a link before you actually click on it.

With its launch of its Snap Shot ads, you’ll be able to buy ads that will use content from the page a user is on, plus content from the link a user mouses over, to present contextually relevant ads.

Advertisers will be able to tap into the 2 million sites that currently use Snap Shots. Ads are available in just 3 formats–simple banners, text, rich media–and will be served using DoubleClick’s Dart platform.


Ad:Tech: BuzzLogic Launches Conversation Ad Targeting

image It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere. The company will today announce the launch of its Conversation Targeting™ ad system. The new service will enable advertisers to identify influential blogs and other social media conversations occurring around specific products, brands, and discussions. Once identified, advertisers can buy ad space "into the online conversations shaping consumer perception and buying behavior."

To leverage the BuzzLogic Ad Targeting feature, advertisers create BuzzLogic conversation queries (similar to key word searches) to discover the opinion leaders who are driving online conversations on virtually any topic, as well as the community of sites listening to or participating in a particular discussion. Once influential sites are identified, advertisers develop text or display ads directly from the BuzzLogic dashboard, then customize a list of influencers for site-level campaign targeting.

Ad:Tech Announcements: MySpace Ad Network

There are a lot of announcements expected at today’s start of Ad:Tech, so let’s kick off with MySpace.

The company is not content to live off the ad revenue it gets from its partnership with Google so is launching "SelfServe by MySpace"–an advertising network for display (banner) ads.

TechCrunch has the details…

The new tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories. The service will be ready for use by early 2008. The minimum advertisement purchase size is $10; pricing will be based on a click to the advertiser’s profile and will be auction based once it gets going (to start things off, MySpace will charge a fixed CPC based on the category).

Yahoo Launches Kickstart – LinkedIn for College Students & Alumni

Yahoo’s hoping to fill a social networking void with its "preview" launch of Kickstart.

What’s the void?

That big gaping hole between Facebook and LinkedIn. Yahoo wants Kickstart to be a professional network that connects college students, recent graduates, and alumni for business networking and career advancement.

Realizing that Facebook might be a tad too whimsical for that purpose–sheep throwing anyone?–and LinkedIn a too vast–can you introduce me to that person you met once at a conference–Yahoo hopes Kickstart will be useful for anyone hoping to capitalize from their college association.


Kickstart allows you to create a professional profile, browse company profiles and network with your peers, professors, alumni and potential employers. If networking is the best way to launch a career, then Kickstart is the best way to start building your network – by leveraging what you have in common with the people you need to get to know.

Have You Joined Gooruze Yet?

image Gooruze is not even 3-weeks old and already the social network for online marketers is buzzing.

Close to 900 members have contributed 180+ articles, discussed 100+ member questions, and joined one of the 50+ groups on subjects such as Social Media, Analytics, and Email Marketing.

If you’ve not joined Gooruze then you’re missing out on an opportunity to learn the latest online marketing tips and connect with fellow marketers.

If you need further incentive, Gooruze is giving away $500 a week in AdWords credits to a lucky Gooru–congratulations to the first winner "boldadam." aka Adam Schultz, CEO of Bold Interactive.