For a long time now Google’s Matt Cutts has made it clear that purchasing links will become a hazardous business both for the link seller and the link purchaser. Recently Google has cracked down on the sale of links for the intention of selling link popularity and to that end has penalized a number of well-known sites and site networks. This penalty has caused those sites to lose much of their PageRank, especially what shows within the Google toolbar. This has reduced the marketable value of the links coming from the penalized websites and in many cases also cost the purchasers a lot of money for links that most likely will not accomplish what they formerly did.


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