For once, the connection between a product (the people search website) and a social network actually made perfect sense to me: you can “claim” your profile in search results, then add to it or modify it.
The Wink Blog features a rundown of the key benefits of the new social network and I think they put the right one first.
- Control Over False or Defamatory Content: “Wink provides the owner of each profile complete authority to edit, correct or remove any content – photos, tags, labels, descriptions, links or feeds – in their profile. This helps them prevent false or defamatory information from persisting, and lets them present themselves as they’d like to be seen.”
- Detailed Public Search Listings: “including their biography, interests, work, school and other
information. Additionally each profile can have multiple photos”
- Friend Feeds: Not just tracking your friends’ Wink profiles, but all “view a feed of their friends’ postings to any RSS-enabled site such as Twitter, Flickr, Jaiku, and Amazon Wish Lists, wherever they are across the Web.”
- Contact Me: “People can choose to have those who find them on Wink leave a message at Wink, reach them via their favorite social network, instant messenger service, Skype, email or phone.”
- Profile Claiming and Control: “People can use the industry standard MicroID to verify their ownership of webpages and public profiles found on Wink.com. Or they can associate a publicly known email address (work, school or personal) with their public search
listing on Wink.com”
The bottom line: While none of us need another social network (do we?), the ability to have the final say in controlling your profile is always a boon for your online reputation management.