Marketing Pilgrim

Remember, remember, the fifth of November!

If you’re outside the UK, that means nothing to you. If you are reading from the UK, it’s just a few hours to go before you get to throw all your junk in your back garden, stuff newspaper into the clothes that no longer fit you, and "light the blue touch paper and retire." It also means that as of tomorrow, you’ll be able to grab your newspaper without some kid pestering you for "a penny for the guy" when what he really means is "give us a quid!"

For the rest of us, these marketing news stories will add fireworks to your life!

• Microsoft’s Steve Ballmer defends his company’s investment in Facebook and acts coy when asked if they might buy Yahoo.
• If you mistype a domain name while using Verizon high-speed, the company will direct you to its own search engine, unless you opt-out.
• Caroline Middlebrook has put together a 7-part guide on everything you need to know about Twitter.
• Michael Jensen has come up with an alternative to PageRank. His IndexRank looks at how much content is being indexed from your site and assigns a rank. It’s a neat way to gauge the momentum of your–or any–web site.

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