Comments on: Radiohead Denies comScore’s Data http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html Internet Marketing News Fri, 19 Mar 2010 00:26:16 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Victor http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html/comment-page-1#comment-36520 Victor Tue, 13 Nov 2007 17:21:07 +0000 http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html#comment-36520 I really like the way Radiohead plays.. I loved their new cd! Have you seen when they covered The Smiths? The band sang The Headmaster Ritual in a webcast. Here is the video: weshow.com/us/p/23339/radiohead_the_headmaster_ritual_live They are great aren't they? :D I really like the way Radiohead plays.. I loved their new cd! Have you seen when they covered The Smiths? The band sang The Headmaster Ritual in a webcast. Here is the video: weshow.com/us/p/23339/radiohead_the_headmaster_ritual_live
They are great aren’t they? :D

]]> By: Victor http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html/comment-page-1#comment-36519 Victor Tue, 13 Nov 2007 17:20:44 +0000 http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html#comment-36519 I really like the way Radiohead plays.. I loved their new cd! Have you seen when they covered The Smiths? The band sang The Headmaster Ritual in a webcast. Here is the video: http://www.weshow.com/us/p/23339/radiohead_the_headmaster_ritual_live They are great aren't they? :D I really like the way Radiohead plays.. I loved their new cd! Have you seen when they covered The Smiths? The band sang The Headmaster Ritual in a webcast. Here is the video: http://www.weshow.com/us/p/23339/radiohead_the_headmaster_ritual_live
They are great aren’t they? :D

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html/comment-page-1#comment-36405 Steven Bradley Mon, 12 Nov 2007 07:03:17 +0000 http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html#comment-36405 Jordan as far as a small sample size being extrapolated with accuracy it depends on where you got the sample. Alexa is also taking a small sample and I think you'd agree it doesn't produce the most accurate results. I think comScore's data is probably better, but it really depends on how random that sample is. They are, of course, the only numbers we have so far. As for Radiohead even if we accept the comScore numbers I'm not sure they lose. Is $5 really less than what they would have gotten from the record company? If it is how much less. I mentioned this in the last post, but the real money for bands is made on concert and merchandise sales. Radiohead won't lose anything on these. If anything they could make more by having gained new fans after giving the music away. After your last post I decided to download the album. I paid exactly $0, but Radiohead didn't lose a dime on that, because I wasn't going to buy the cd. They were making $0 on me no matter how they distributed the music. I don't know their music. I have a hunch I do know and like some, but have never realized it was Radiohead. Now I can listen to some of their music and if I like it I will buy the next album. They don't lost anything, but potentially gain a new fan. The win for Radiohead is they made loyal fans more loyal and will potentially pick up a lot of new fans that they can sell to later. Jordan as far as a small sample size being extrapolated with accuracy it depends on where you got the sample. Alexa is also taking a small sample and I think you’d agree it doesn’t produce the most accurate results. I think comScore’s data is probably better, but it really depends on how random that sample is.

They are, of course, the only numbers we have so far.

As for Radiohead even if we accept the comScore numbers I’m not sure they lose. Is $5 really less than what they would have gotten from the record company? If it is how much less.

I mentioned this in the last post, but the real money for bands is made on concert and merchandise sales. Radiohead won’t lose anything on these. If anything they could make more by having gained new fans after giving the music away.

After your last post I decided to download the album. I paid exactly $0, but Radiohead didn’t lose a dime on that, because I wasn’t going to buy the cd. They were making $0 on me no matter how they distributed the music.

I don’t know their music. I have a hunch I do know and like some, but have never realized it was Radiohead. Now I can listen to some of their music and if I like it I will buy the next album. They don’t lost anything, but potentially gain a new fan.

The win for Radiohead is they made loyal fans more loyal and will potentially pick up a lot of new fans that they can sell to later.

]]> By: WaterSubject http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html/comment-page-1#comment-36385 WaterSubject Mon, 12 Nov 2007 00:20:58 +0000 http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html#comment-36385 After all it feels like all Radiohead did was make some buzz for their album and boom the sales. After all it feels like all Radiohead did was make some buzz for their album and boom the sales.

]]> By: GoWFB http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html/comment-page-1#comment-36358 GoWFB Sun, 11 Nov 2007 03:14:27 +0000 http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html#comment-36358 Hear hear! Sean McGoldrick! That is a perfectly accurate summation of yours. I laughed and applauded all at the same time as i read it, it so completely reflects my thoughts. Hear hear! Sean McGoldrick! That is a perfectly accurate summation of yours. I laughed and applauded all at the same time as i read it, it so completely reflects my thoughts.

]]> By: Sean McGoldrick http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html/comment-page-1#comment-36342 Sean McGoldrick Sat, 10 Nov 2007 18:55:31 +0000 http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html#comment-36342 I think Radiohead did very well out of this. Even if only 38% of those who downloaded the album paid anything for it they still have made well over a million dollars in one month. Not bad going and I believe that's more than they'd have gotten if they went the more traditional route of selling over-priced CDs to loyal fans. The way I sum it up in my blog post: "Give your fans something for nothing, make a fortune from it and screw the record companies!" I think Radiohead did very well out of this. Even if only 38% of those who downloaded the album paid anything for it they still have made well over a million dollars in one month. Not bad going and I believe that’s more than they’d have gotten if they went the more traditional route of selling over-priced CDs to loyal fans.

The way I sum it up in my blog post: “Give your fans something for nothing, make a fortune from it and screw the record companies!”

]]> By: Owen Cutajar http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html/comment-page-1#comment-36323 Owen Cutajar Sat, 10 Nov 2007 00:47:03 +0000 http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html#comment-36323 It would be great if Radiohead actually gave us some stats to see how they compare with the comScore ones .. It would be great if Radiohead actually gave us some stats to see how they compare with the comScore ones ..

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