Retailers Primed for Cyber Monday
Reading through my RSS feeds this morning, I was shocked at the distinct lack of anything news-worthy–surely companies are over their turkey-induced slump. Then Reuters reminded me that today is "Cyber Monday" which means that anyone with a keyboard is currently shopping the biggest online sales day of the year.
How big is Cyber Monday for online retailers? comScore predicts sales will exceed $700 million online today. That’s a lot of shoes, iPods, and tiny flying helicopters.
With the economy in a mini-slump, etailers are going all out this year…
…the number of retailers offering free shipping with no conditions, such as a minimum purchase, has jumped to 41.4 percent from 36 percent last year.
Nearly one-third of retailers are also having special one-day sales for Cyber Monday. Forty-two percent plan some kind of promotion, according to the NRF’s annual survey.
In fact, the number of retailers hosting online deals on the Monday after Thanksgiving has surged to 72 percent of those polled from 42 percent just two years ago.
I guess we’ll learn soon enough if today is a success or not.