The Fastest-Growing Social Network
Thursday, November 15th, 2007;
-- Jordan McCollum |
Quick, what’s the fastest-growing social network over the last year?
MySpace? Nope. Facebook? Nope. Bebo? Now, let’s be serious. According to Nielsen Online (and Fortune), it’s . . . LinkedIn.
Yep, the all-business-no-fun-actually-used-for-networking-instead-of-popularity -contests social network is the fastest growing social network out there. Of course, that’s in large part due to the fact that it’s also quite small.
Compare these stats:
| Network | Growth rate |
| 189% | |
| Club Penguin | 157% |
| 125% | |
| Windows Live Spaces | 32% |
| MySpace | 19% |
Source: Nielsen Online
versus these:
| Network | Uniques Oct 2007 (millions) |
Increased uniques Oct 2007 vs Oct 2006 (millions) |
| 19.5 | 10.8 | |
| MySpace | 58.8 | 9.3 |
| 4.9 | 3.2 | |
| Windows Live Spaces | 10.3 | 2.5 |
| Club Penguin | 3.9 | 2.4 |
Source: Nielsen Online
So while LinkedIn has the best growth rate, it’s still pretty small when compared to Facebook and MySpace. Growing at a faster rate means adding more users relative to your current user base, and the bigger you are, the harder that is.
Perhaps even more impressive is the monthly data for the two giants: Fortune reports that Facebook’s “unique audience” growth trumps MySpace’s: Facebook added 1.5M new visitors in October, while MySpace added only 300,000. The YOY data shows that not only did Facebook grow at a faster rate than MySpace did, but it added more actual users (rather than just more users relative to its current user base): 125% growth rate (vs 19%) and 10.8M more “unique audience” members (vs 9.3M).
Despite the fact that we’re all getting tired of hearing about Facebook and its phenomenal growth, it looks like the social network is still growing quickly with lots more room to grow—unlike its larger competitor.
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November 15th, 2007 at 7:10 pm
Social networks inside via video games. Club Penguin. Hmm, there might be more potential here.
World of Warcraft is HUGELY popular, however, there is no transcendence into the online UI world that we are all familiar with, aside from forums and a few other features. Therefore there isn’t much room to monetize it. (aside from their subscription base)
Great find Jordan.
November 15th, 2007 at 7:50 pm
Myspace shouldn’t count because they are all spam accounts.
November 15th, 2007 at 9:27 pm
What is so interesting to me about the stats in this article is that I have the following number of connections: LinkedIn - 70; Facebook - 18; MySpace - 1. (OK, that’s not fair — I hate MySpace so I haven’t even searched for friends there.) But LinkedIn vs Facebook is clear: it looks like hardly anybody I know is on Facebook. I think LinkedIn does a much better job of finding connections for you, going beyond my gmail address book and suggesting names of other users who have worked at companies in my profile, etc. LinkedIn wins.
November 16th, 2007 at 1:01 am
I am amazed at those figures. I did not even consider Linkedin as a social networking site. It is certainly not the sort of place that an average person looking to find old friends or classmates would visit. I would still tend to view it more as a business networking site than a social networking site.
November 16th, 2007 at 6:20 am
Linkedin as a social networking site. No way!
November 16th, 2007 at 6:25 am
Waouh I didn’t know that Facebook was so big…
November 16th, 2007 at 6:26 am
For business networking though I think LinkedIn will beat them all eventually because its higher focus on the business community…
November 16th, 2007 at 7:15 am
well, a lot of business networking sites has emerged since last year.. ryze to name one.. but it’s the kids who are the one’s controlling this so called social thingy..
November 16th, 2007 at 10:33 am
Linkedin is still far away in catching up for Facebook, simply because it is not a social networking site…but we have to admit that many people are taking online business everyday…that is where the growth begin…Another factor, should be the usability of the site…Facebook is far superior in usability…
November 16th, 2007 at 10:56 am
I wonder if Gooruze will ever rival any of these?
November 16th, 2007 at 11:39 am
From a marketing point of view Facebook and My Space are well ahead of Linkedin at the moment. Any views of marketing opportunities using Linkedin. Communicating with groups of like minded people I mean - not spamming.
November 16th, 2007 at 12:12 pm
I have a bad feeling that Facebook will simply turn into a Myspace eventually. It sure has that nasty popularity feeling to me.
If people start Facebooking me before calling or meeting up with me the same way Myspace was I will hate that website just as much.
I still do not believe these things should be used as replacements for human contact. I can not say how much it bothers me when I miss something like a dinner or meeting and the excuse is “Well, I facebook’d you or Myspace’d you”. WOW
November 16th, 2007 at 1:45 pm
[...] they have already run off with the crown as the kind of social networks, but they haven’t. Marketing Pilgrim had a break down of the latest numbers from Nielsen, and it shows MySpace is still the king of [...]
November 16th, 2007 at 2:12 pm
I wouldn’t be surprised to see Myspace with negative numbers next year. Windows Live Spaces caught me off guard.
November 16th, 2007 at 2:38 pm
[...] 2007 Posted to Search Stuff submit_url = “http://www.seomom.com/?p=104″; I saw this over at MarketingPilgrim - Club Penguin is one of the fastest growing social networks…..that blows me away. My [...]
November 16th, 2007 at 7:01 pm
Let’s not forget about Orkut. Google is smart to keep its information about Orkut very quiet, because it is probably the fastest growing social site on the Internet. People in the US don’t know this because its more popular in other countries (half of its membership is in Brazil). With 32.8 billion page views in September (Facebook had 34.54 billion), its the biggest social network you never heard of.
November 16th, 2007 at 11:08 pm
@Seattle—These stats are for US only.
November 16th, 2007 at 11:08 pm
Yes Orkut is tremendously popular as well, and is usually not reckoned with along with the rest of the social networking sites.
November 17th, 2007 at 12:24 am
orkut is woking fast in the philippines but friendster is still on top of every netwoking sites knowing that it’s already did. worst most of friendster user’s here are not aware that their playing on a dead social site..
November 18th, 2007 at 6:06 am
[...] Which social network is growing the quickest?: You might be surprised at the result. [...]
November 18th, 2007 at 2:39 pm
LinkedIn growing faster than Facebook? Every single day more people I know show up on Facebook, college friends, those who are working and businessmen. But my LinkedIn stayed dead since I opened account.
November 19th, 2007 at 12:53 am
Linkedin concentrates on far fewer things than Myspace. MySpace can overwhelm a the user. Thats why most of who I know are sure shot on linkedin rather than MySpace.
November 19th, 2007 at 10:36 am
Amazing to learn a new fast growing SN site as LinkedIn, the profit model of SN sites is still a big problem to study.
November 25th, 2007 at 9:43 am
LinkedIn shouldn’t be considered as a social networking site. It’s basically business oriented.
It also depends on the number of friends you have on any of those. If your contacts are mostly college guys, you’ll probably find Facebook better but if they are mostly corporate, LinkedIn is the one for you.
January 27th, 2008 at 12:46 am
[...] more recent stats (Nov 2007) cited in this Marketing Pilgrim post cite LinkedIn as the fastest growing social networking site — growing faster even than [...]