http://www.marketingpilgrim.com/2007/11/the-sinister-reason-why-att-acquired-ingenio.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2007/11/the-sinister-reason-why-att-acquired-ingenio.html/comment-page-1#comment-37100 » Conspiracy Theory - AT&T Acquires Ingenio to Fight Google » SEOpittfall » Archive - Search Engine Optimization by pittfall! Wed, 21 Nov 2007 18:36:42 +0000 http://www.marketingpilgrim.com/2007/11/the-sinister-reason-why-att-acquired-ingenio.html#comment-37100 [...] Not trying to build a conspiracy theory here, but there are some that feel that this will give a major player in the telecommunications industry some leverage against search marketing giant Google: Well - I suspect this move is more sinister than it looks. I wrote a post on my personal blog a while back, detailing Ingenio’s Pay Per Call patents. If AT&T decided to use their legal muscle to enforce the patents, Google may be in for some more legal woes (re: DoubleClick). Do I think this is the sole reason that AT&T is acquiring Ingenio? No. Do I think it’s a major contributor - definitely! AT&T probably wants to own this space - and if so, must believe that this set of patents are the key to keeping out competition. Vinny Lingham from a guest post at Marketing Pilgrim [...] [...] Not trying to build a conspiracy theory here, but there are some that feel that this will give a major player in the telecommunications industry some leverage against search marketing giant Google: Well – I suspect this move is more sinister than it looks. I wrote a post on my personal blog a while back, detailing Ingenio’s Pay Per Call patents. If AT&T decided to use their legal muscle to enforce the patents, Google may be in for some more legal woes (re: DoubleClick). Do I think this is the sole reason that AT&T is acquiring Ingenio? No. Do I think it’s a major contributor – definitely! AT&T probably wants to own this space – and if so, must believe that this set of patents are the key to keeping out competition. Vinny Lingham from a guest post at Marketing Pilgrim [...]

]]> http://www.marketingpilgrim.com/2007/11/the-sinister-reason-why-att-acquired-ingenio.html/comment-page-1#comment-37099 VentureBeat » AT&T buys pay-per-call company, Ingenio Wed, 21 Nov 2007 18:20:03 +0000 http://www.marketingpilgrim.com/2007/11/the-sinister-reason-why-att-acquired-ingenio.html#comment-37099 [...] Vinny Lingham provides a sinister interpretation of the acquisition, i.e, that AT&T wanted Ingenio’s patents to help it muscle out other [...] [...] Vinny Lingham provides a sinister interpretation of the acquisition, i.e, that AT&T wanted Ingenio’s patents to help it muscle out other [...]

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