On November 14, Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, is hosting a webinar called “2007 Holiday Consumer Overview and Search Best Practices.”
As part of the webinar, Spagnoletto will discuss Yahoo’s finding on paid search and also provide tips and best practices for holiday advertising including;
- Apply seasonal modifiers to keywords.
- Plan ahead and use scheduling for short term promotions and include special messaging in title and descriptions.
- Create robust gift guides to encourage cross shopping to different categories and drive traffic to that gift guide.
Yahoo has asked Marketing Pilgrim readers to submit the questions you’d like to see Spagnoletto answer. This is your chance to get answers to those holiday marketing questions.
Leave your question in the comments below, and we’ll make sure they’re passed on to Yahoo.
You can sign-up for the webinar here.