Comments on: What Customers Want: More Detailed Product Descriptions

By: Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic

Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic — Thu, 03 Jul 2008 17:50:50 +0000

[...] Improve Product Descriptions Using Customer Reviews Janet Meiners’ What Customers Want: More Detailed Product Descriptions [...]

By: jingalink

jingalink — Tue, 11 Dec 2007 05:31:27 +0000

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By: Understanding The Mind Of Your Online Customer | ChaseSagum.com

Understanding The Mind Of Your Online Customer | ChaseSagum.com — Thu, 06 Dec 2007 17:28:48 +0000

[...] Janet Meiners recently wrote a very helpful article on Marketing Pilgrim about what customers want. She pulled information from two different survey sources on how online customers want more detailed product descriptions. As obvious as this may sound, it’s very rare to find an e-commerce website these days with very detailed product descriptions. It seems today that many online entrepreneurs have a “short attention span” and are not spending the time and energy to give each product description the attention and care it deserves. Here is a striking stat: [...]

By: Showing passion in your product descriptions : The Ecommerce Blog

Showing passion in your product descriptions : The Ecommerce Blog — Tue, 27 Nov 2007 22:48:12 +0000

[...] Related Articles: What Customers Want: More Detailed Product Descriptions [...]

By: Furniture Store

Furniture Store — Tue, 27 Nov 2007 03:35:43 +0000

Super post Janet, you made some very important points there.

I agree that it is the ‘can’t see it, can’t touch it, can’t ask questions’ that makes people hesitate to buy online. The more detailed a product description,the better the quality of the pictures, the more reassuring is the experience of buying online.