Marketing Pilgrim

A new social network isn’t Yahoo’s only announcement today. TechCrunch reports that they’re also premiering FireEagle, a geotagging platform. Arrington describes its use:

It is a platform for controlling people’s location information. Tell it (directly or via a third party application built on FireEagle’s APIs) where you are (give it specific lat/long, or a city name, or a zip code, etc.) and it will note your location. Alternatively, users with GPS phones (or other GPS device) could set it to periodically update FireEagle with geo information.

The other details about FireEagle:

• Written in Ruby on Rails
• Open APIs
• Developed with the help of dozens of developers—so apps should be ready at launch.

Arrington says that this service will be perfect for integration with products like Flickr for easier geotagging as well as placeblogging platforms.

Also important to note: you have full control over your privacy here—you can turn off tracking, and delete some or all of your history. Yahoo said that deleted information will be “immediately removed from their servers.”

FireEagle’s launch date hasn’t been set, but it’s expected to be out later this month.

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