Yahoo’s hoping to fill a social networking void with its "preview" launch of Kickstart.
What’s the void?
That big gaping hole between Facebook and LinkedIn. Yahoo wants Kickstart to be a professional network that connects college students, recent graduates, and alumni for business networking and career advancement.
Realizing that Facebook might be a tad too whimsical for that purpose–sheep throwing anyone?–and LinkedIn a too vast–can you introduce me to that person you met once at a conference–Yahoo hopes Kickstart will be useful for anyone hoping to capitalize from their college association.
Kickstart allows you to create a professional profile, browse company profiles and network with your peers, professors, alumni and potential employers. If networking is the best way to launch a career, then Kickstart is the best way to start building your network – by leveraging what you have in common with the people you need to get to know.
A product of Yahoo’s incubator Brickhouse, Kickstart is a smart idea, especially when you consider that we all play favorites to anyone that shares our alma mater*. Life would be so much easier if I could just recruit North Carolina State graduates without having to get the cooties from those resumes from UNC grads–I kid, I kid!
As part of the launch, Kickstart will award $25,000 to the alumni association that has the most profiles created by the end of the year. Oh that will never work. Since when do alumni associations have any interests in money??
* or our adopted one.