Marketing Pilgrim

Caroline McCarthy takes a closer look at Google’s plans to bring a standard set of APIs to social networks via OpenSocial.

While there are a lot of benefits to developers–they get a single API standard to work with–the social networks themselves have reason to be cautious. In particular, sites like LinkedIn and Plaxo are more business-focused and the last thing they need is any zombie-biting, sheep-throwing applications cluttering up their network.

Adam Nash, LinkedIn’s senior director of product, emphasized that Google is allowing participating social networks to decide just how open they want their OpenSocial platforms to be. "(OpenSocial) doesn’t change the fact that we truly have no interest in zombie biting and food fights on LinkedIn," he emphasized. "In order to be in the LinkedIn directory, we will have some set of standards."

There’s goes my dream of seeing how many undead warriors I can create on my business network.

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