1. Undefined Goals vs Specific Goals
2. Random Activity vs Planned Method of Attack
3. Random Stats vs Accountable Statistical Measures
4. Random Content vs Planned Content Strategy
5. Random Encounters vs Optimized Role Management
6. Random Pathways vs Defined Traffic Funnel
7. Traffic vs Targeted Traffic
8. Topical Linking vs Strategic Linking
9. Reporter vs News Epicentre
10. Self Orientated vs Customer Orientated
I personally believe Andy has created a nice list of questions that one should be able to answer before entering into a Social Media campaign. Each question is supported with easily understood examples making this list useful for experienced and novice marketers a like.
In my mind item number 4 is probably the key item that ties all the other items together. Having a planned and well thought out content strategy will most likely positively effect all of the other items, just by forcing a marketer to answer many of the other questions that Andy asks, whether the marketer is aware they are addressing the questions or not.
If nothing else this top ten list certainly seems like an excellent resource for any marketer to quickly double check before launching their own social media marketing campaigns.