AOL announced yesterday that they have completed an acquisition of online advertising company Quigo for $340 million. The deal was announced last month. Quigo is the fourth advertising company AOL has acquired this year. Others include: Third Screen Media (mobile advertising) for $80 million, ADTECH (ad serving platform based in Germany), and TACODA (a behavior targeting ad agency) for which they paid $275 million.
Here is a wrap-up of 2007’s biggest advertising agency acquisitions
Google buys AdScape for $23 million – so they can develop in-game advertising.
Omniture buys Touch Clarity for $51.5 million
Yahoo buys RightMedia for $680 million (online advertising)
Microsoft buys aQuantive for $6 billion – positioning them to compete against Google’s planned purchase of DoubleClick for $3.1 billion.
WPP Buys 24/7 RealMedia for $649 million (search marketing and CPM network)
Yahoo buys a 35 to 50% stake in Tyroo (an ad agency based in India)
Yahoo buys Blue Lithium for $300m (behavioral targeted ad serving)
WPP Group, buys Schematic (undisclosed amount)
What will 2008 bring? Check out Wikipedia’s list of advertising agencies and start the speculation.