Posted December 18, 2007 9:59 am by with 13 comments

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Rumors have surfaced again that Digg is looking to find a buyer. This time credibility to the reports is added in the form of news that Digg has retained the services of a private investment bank.

As VentureBeat reports

A reliable source just confirmed the company8217s plans, noting the company has hired Allen & Company, a tiny but influential private investment firm, to help broker a deal. The asking price is still $300 million, the source said.

This will come as no surprise. Rumors of a sale have been rampant for months, although until now we hear co-founder Jay Adelson has been trying to muster up interest in a sale. This is the first time Digg has hired a bank to shop the deal, we8217re told.

As you would expect, Digg founder Kevin Rose is not commenting either way.

  • ImNiche

    Who is buying? Google? That would be my guess.

  • Nadim

    Well that’s good if digg has to gather $300 million but… thinking is it worth $300 million?

  • http://www.frozen2late.wordpresscom Stephanie

    I think it was Shoemoney who said that comes out tot 77 dollars per user.

    Now considering there has to be at least 25% of flaky accounts or dupes maybe more.

    I think it could be worth the price, but not sure.

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  • best jobs 4U

    Digg worths more than 300M.
    If google and microsoft start fighting to acquire digg then it’s price will be at least one billion.

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    300mil is worth for, see dnscoop price tool says.

    The estimated value of is: $431,452,000

    This value is calculated based on several factors shown above, including: Links, Traffic (Alexa), age of the domain, site category, domain keyword popularity, and overall occurrences of the domain name on the web.

  • grant

    Microsoft or Yahoo would b a good guess at who would buy it. I think Microsoft probably profited quite a bit from promoting/selling Zunes and Gears of War xbox 360 games etc. Pretty good soap box for that kind of thing.

  • Internet Advertising NZ

    If it sells for $300m then maybe Kevin can trade in the ol VW.

  • Wooden Pete

    If Kev likes a drink, he’ll be able to drink himself to death with $300m. Still you’ve gotta take you hat off to him. How many of us here have got $300m in the bank?

  • Amaan Goyal

    If google and microsoft start fighting to acquire digg then it’s price will be worth much more than currently estimated.Whoever buys it will have to digg deep into their pockets thats for sure.

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