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	<title>Comments on: Google Runs Out of Content to Monetize; Wants You to Build More</title>
	<atom:link href="http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html</link>
	<description>Internet Marketing News</description>
	<lastBuildDate>Fri, 10 Feb 2012 17:00:40 +0000</lastBuildDate>
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		<title>By: Jose Llinares &#187; Blog Archive &#187; Knol. Google y la búsqueda del futuro.</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-56214</link>
		<dc:creator>Jose Llinares &#187; Blog Archive &#187; Knol. Google y la búsqueda del futuro.</dc:creator>
		<pubDate>Fri, 19 Sep 2008 22:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-56214</guid>
		<description>[...] primeras reacciones hablan de dinero, una estrategia de mera monetización en publicidad y una excesiva avaricia de la compañí­a del [...]</description>
		<content:encoded><![CDATA[<p>[...] primeras reacciones hablan de dinero, una estrategia de mera monetización en publicidad y una excesiva avaricia de la compañí­a del [...]</p>
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	<item>
		<title>By: Switched on's Blog &#124; SEM and SEO Industry Experts &#124; Switched on Media &#187; Blog Archive &#187; Google Knol Launches</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-53289</link>
		<dc:creator>Switched on's Blog &#124; SEM and SEO Industry Experts &#124; Switched on Media &#187; Blog Archive &#187; Google Knol Launches</dc:creator>
		<pubDate>Fri, 01 Aug 2008 04:02:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-53289</guid>
		<description>[...] know how d&#233;j&#224; vu is? I&#8217;m feeling that today, since it&#8217;s been seven months since Google Knol was announced, and they&#8217;re just now getting around to going live. And what we said at the first [...]</description>
		<content:encoded><![CDATA[<p>[...] know how d&eacute;j&agrave; vu is? I&#8217;m feeling that today, since it&#8217;s been seven months since Google Knol was announced, and they&#8217;re just now getting around to going live. And what we said at the first [...]</p>
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		<title>By: Bench Marks &#187; Blog Archive &#187; The Wisdom of the Crowd</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38790</link>
		<dc:creator>Bench Marks &#187; Blog Archive &#187; The Wisdom of the Crowd</dc:creator>
		<pubDate>Sat, 29 Dec 2007 16:43:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38790</guid>
		<description>[...] with mistakes that, one assumes, will eventually be corrected? Is something like Google&#8217;s new Knol service going to be more useful than Wikipedia because it relies on &#8220;experts&#8221; (assuming [...]</description>
		<content:encoded><![CDATA[<p>[...] with mistakes that, one assumes, will eventually be corrected? Is something like Google&#8217;s new Knol service going to be more useful than Wikipedia because it relies on &#8220;experts&#8221; (assuming [...]</p>
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		<title>By: George Bounacos</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38551</link>
		<dc:creator>George Bounacos</dc:creator>
		<pubDate>Wed, 19 Dec 2007 17:03:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38551</guid>
		<description>I&#039;ve come back to this in my reader a half dozen times.  Not because of the whole platform vs publisher argument, which is going to make heads spin as it filters through the &quot;search network&quot;, but simply because it is the best headline I&#039;ve read about online marketing in a long time.  The whole story is right there.

You want relevancy?  I got your relevancy right here.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve come back to this in my reader a half dozen times.  Not because of the whole platform vs publisher argument, which is going to make heads spin as it filters through the &#8220;search network&#8221;, but simply because it is the best headline I&#8217;ve read about online marketing in a long time.  The whole story is right there.</p>
<p>You want relevancy?  I got your relevancy right here.</p>
]]></content:encoded>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38426</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Mon, 17 Dec 2007 12:35:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38426</guid>
		<description>@Mobile guy - sure it can. It can start by removing Wikipedia pages from every single SERP!</description>
		<content:encoded><![CDATA[<p>@Mobile guy &#8211; sure it can. It can start by removing Wikipedia pages from every single SERP!</p>
]]></content:encoded>
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	<item>
		<title>By: Mobile guy</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38425</link>
		<dc:creator>Mobile guy</dc:creator>
		<pubDate>Mon, 17 Dec 2007 12:10:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38425</guid>
		<description>Google can&#039;t beat Wikipedia.</description>
		<content:encoded><![CDATA[<p>Google can&#8217;t beat Wikipedia.</p>
]]></content:encoded>
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		<title>By: Zen</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38424</link>
		<dc:creator>Zen</dc:creator>
		<pubDate>Mon, 17 Dec 2007 12:01:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38424</guid>
		<description>&quot;...and will not bless any content.&quot;

&lt;a href=&quot;http://www.marketingpilgrim.com/2007/10/googlism-worshipping-the-google-god.html&quot; rel=&quot;nofollow&quot;&gt;Remind you of something?&lt;/a&gt; :P</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;and will not bless any content.&#8221;</p>
<p><a href="http://www.marketingpilgrim.com/2007/10/googlism-worshipping-the-google-god.html" rel="nofollow">Remind you of something?</a> <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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		<title>By: Steven Bradley</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38418</link>
		<dc:creator>Steven Bradley</dc:creator>
		<pubDate>Mon, 17 Dec 2007 05:35:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38418</guid>
		<description>It&#039;s surprising they haven&#039;t already done this.</description>
		<content:encoded><![CDATA[<p>It&#8217;s surprising they haven&#8217;t already done this.</p>
]]></content:encoded>
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		<title>By: &#187; Killing Two Birds with One Stone - Knol Tackles Wikipedia and Squidoo &#187; SEOpittfall &#187; Archive - Search Engine Optimization by pittfall!</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38413</link>
		<dc:creator>&#187; Killing Two Birds with One Stone - Knol Tackles Wikipedia and Squidoo &#187; SEOpittfall &#187; Archive - Search Engine Optimization by pittfall!</dc:creator>
		<pubDate>Mon, 17 Dec 2007 03:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38413</guid>
		<description>[...] Andy Beal via Marketing Pilgrim Well, Google’s kicked that effort up a notch with news that it will now encourage the “average joe” to create content pages, saturate the web with them, and help Google earn some extra ad revenue along the way. [...]</description>
		<content:encoded><![CDATA[<p>[...] Andy Beal via Marketing Pilgrim Well, Google’s kicked that effort up a notch with news that it will now encourage the “average joe” to create content pages, saturate the web with them, and help Google earn some extra ad revenue along the way. [...]</p>
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		<title>By: Futon-Matt</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38369</link>
		<dc:creator>Futon-Matt</dc:creator>
		<pubDate>Sat, 15 Dec 2007 18:07:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38369</guid>
		<description>I think this is a good idea if it give about.com some competition.  Though, I sure it will still be covered in Adsense, so maybe it won&#039;t be anything new.

Matt</description>
		<content:encoded><![CDATA[<p>I think this is a good idea if it give about.com some competition.  Though, I sure it will still be covered in Adsense, so maybe it won&#8217;t be anything new.</p>
<p>Matt</p>
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		<title>By: Mike</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38354</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Sat, 15 Dec 2007 01:51:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38354</guid>
		<description>The only part of this that could be worth while is the revenue share.  I am interested to see how this goes.</description>
		<content:encoded><![CDATA[<p>The only part of this that could be worth while is the revenue share.  I am interested to see how this goes.</p>
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		<title>By: Small Business Marketing</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38353</link>
		<dc:creator>Small Business Marketing</dc:creator>
		<pubDate>Sat, 15 Dec 2007 00:17:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38353</guid>
		<description>So now we have every Tom, Dick and Mary becoming a writer because there is money to be made by Google.  &#039;Google&#039; help us all.  Content doesn&#039;t bother me as much as the poor writing that I&#039;ll have to sift through to get to the content if it is indeed really there.</description>
		<content:encoded><![CDATA[<p>So now we have every Tom, Dick and Mary becoming a writer because there is money to be made by Google.  &#8216;Google&#8217; help us all.  Content doesn&#8217;t bother me as much as the poor writing that I&#8217;ll have to sift through to get to the content if it is indeed really there.</p>
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		<title>By: Matt Kilsdonk</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38347</link>
		<dc:creator>Matt Kilsdonk</dc:creator>
		<pubDate>Fri, 14 Dec 2007 23:18:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38347</guid>
		<description>If I wanted these bits of knowledge I would just go to Wikipedia, which I think a lot of people already do.  Though I would be interested to see how high the revenue share is.</description>
		<content:encoded><![CDATA[<p>If I wanted these bits of knowledge I would just go to Wikipedia, which I think a lot of people already do.  Though I would be interested to see how high the revenue share is.</p>
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		<title>By: Richard Ball</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38343</link>
		<dc:creator>Richard Ball</dc:creator>
		<pubDate>Fri, 14 Dec 2007 21:32:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38343</guid>
		<description>Yeah, I&#039;m going to be a trol and say that knol is bad for Google.  It&#039;s a capitulation that either:

1) Google&#039;s spam fighting algorithms don&#039;t work
2) People powered search is somewhat viable

Neither bodes well for Google.</description>
		<content:encoded><![CDATA[<p>Yeah, I&#8217;m going to be a trol and say that knol is bad for Google.  It&#8217;s a capitulation that either:</p>
<p>1) Google&#8217;s spam fighting algorithms don&#8217;t work<br />
2) People powered search is somewhat viable</p>
<p>Neither bodes well for Google.</p>
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		<title>By: Stewart Mader</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38342</link>
		<dc:creator>Stewart Mader</dc:creator>
		<pubDate>Fri, 14 Dec 2007 21:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38342</guid>
		<description>&gt; Google Runs Out of Content to Monetize; Wants You to Build More

That is, hands down, the _best_ headline I&#039;ve seen about the Knol announcement!

Seriously, this could be a big conflict of interest for Google. Both source and directory of content? This could be a credibility hit for them, depending on how they handle ranking their own property with respect to others.</description>
		<content:encoded><![CDATA[<p>&gt; Google Runs Out of Content to Monetize; Wants You to Build More</p>
<p>That is, hands down, the _best_ headline I&#8217;ve seen about the Knol announcement!</p>
<p>Seriously, this could be a big conflict of interest for Google. Both source and directory of content? This could be a credibility hit for them, depending on how they handle ranking their own property with respect to others.</p>
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		<title>By: Mike Cane</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38339</link>
		<dc:creator>Mike Cane</dc:creator>
		<pubDate>Fri, 14 Dec 2007 20:14:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38339</guid>
		<description>&gt;&gt;&gt;“A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read.”

In other words, Google will MAKE SURE it&#039;s the first search result.  Wow, talk about suckage.

This is the kind of crap I expect from Microsoft.</description>
		<content:encoded><![CDATA[<p>&gt;&gt;&gt;“A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read.”</p>
<p>In other words, Google will MAKE SURE it&#8217;s the first search result.  Wow, talk about suckage.</p>
<p>This is the kind of crap I expect from Microsoft.</p>
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		<title>By: WD</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38327</link>
		<dc:creator>WD</dc:creator>
		<pubDate>Fri, 14 Dec 2007 16:48:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38327</guid>
		<description>To me it also seems to be a direct competitor to About.com as well. 

What I find interesting is: 
&quot;A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read.&quot;

&quot;Google will not serve as an editor in any way, and will not bless any content. All editorial responsibilities and control will rest with the authors.&quot;

&quot;we cannot expect that all of them will be of high quality.&quot;

So Google is about to release yet another place for unedited and potentially incorrect information, it&#039;ll probably rank well (goodbye wikipedia), and they&#039;ll wash their hands of any responsibility for it.</description>
		<content:encoded><![CDATA[<p>To me it also seems to be a direct competitor to About.com as well. </p>
<p>What I find interesting is:<br />
&#8220;A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read.&#8221;</p>
<p>&#8220;Google will not serve as an editor in any way, and will not bless any content. All editorial responsibilities and control will rest with the authors.&#8221;</p>
<p>&#8220;we cannot expect that all of them will be of high quality.&#8221;</p>
<p>So Google is about to release yet another place for unedited and potentially incorrect information, it&#8217;ll probably rank well (goodbye wikipedia), and they&#8217;ll wash their hands of any responsibility for it.</p>
]]></content:encoded>
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		<title>By: Jaan Kanellis</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38320</link>
		<dc:creator>Jaan Kanellis</dc:creator>
		<pubDate>Fri, 14 Dec 2007 16:11:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38320</guid>
		<description>Yup just more content for Google to fill the SERPs with that they will control and own.

One day I see us searching Google and seeing mostly Google properties coming up in the top ten.</description>
		<content:encoded><![CDATA[<p>Yup just more content for Google to fill the SERPs with that they will control and own.</p>
<p>One day I see us searching Google and seeing mostly Google properties coming up in the top ten.</p>
]]></content:encoded>
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		<title>By: Brian Chappell</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38317</link>
		<dc:creator>Brian Chappell</dc:creator>
		<pubDate>Fri, 14 Dec 2007 15:39:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38317</guid>
		<description>@fred yea because there isn&#039;t already with the 123081203812830 pages found on the web?

google LOVES to get people to do the work for them :-)</description>
		<content:encoded><![CDATA[<p>@fred yea because there isn&#8217;t already with the 123081203812830 pages found on the web?</p>
<p>google LOVES to get people to do the work for them <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Fred333</title>
		<link>http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html/comment-page-1#comment-38314</link>
		<dc:creator>Fred333</dc:creator>
		<pubDate>Fri, 14 Dec 2007 15:00:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html#comment-38314</guid>
		<description>Sounds like another way to get some great info out there on various topics.</description>
		<content:encoded><![CDATA[<p>Sounds like another way to get some great info out there on various topics.</p>
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