Google Testing Sidebar Results
Thursday, December 13th, 2007;
-- Andy Beal |
It’s always fun whenever someone discovers one of Google’s many experiments with their search interface. 99% of the time, the discovered tests never materialize as a major rollout for Google, but it’s still worth noting.
Today, Valleywag has news that Google is testing the display of videos and products in the sidebar…
(image credit Valleywag.com)
Now, where have we seen this before, I wonder?
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December 13th, 2007 at 11:33 am
Wow, google wouldn’t push their bread and butter down for that would they?
I think it would be great to see, however pushing PPC down the page will only decrease clickthroughs, revenue, shareholder wealth yada yada.
December 13th, 2007 at 11:37 am
@Brian - that’s probably what they are testing. Could it be that if you saw a video in the sidebar, your attention might also be drawn to the ads below?
December 13th, 2007 at 11:45 am
Good point, I am sure they will test that a good bit.
I do like the fact though now that making these changes gets rid of the old Golden triangle.
Subsequently changing peoples eye patterns on the page and helping increase clickthrus for organic results that are lower down the page.
December 13th, 2007 at 11:56 am
My first thought was are they trying to kill the golden goose? My second was “That’s the end of me trying to bid high up”.
BUT. If it makes people more aware of the rest of the page it may actually help. Although the screenshot looks like it will push the ads below the fold.
December 14th, 2007 at 5:15 am
[...] results. First, that’s prime advertising real estate. Second, as Andy Beal at Marketing Pilgrim notes: It’s always fun whenever someone discovers one of Google’s many experiments with their search [...]
December 14th, 2007 at 6:14 am
I seriously doubt they’ll lower their sponsored results to the bottom of the sidebar.
December 14th, 2007 at 7:35 am
[...] Google take a leaf out of the Ask.com book Posted: December 14, 2007 submit_url = “http://www.b10g.co.uk/blog/google-take-a-leaf-out-of-the-askcom-book” ; If you’re new here and like what you read you may want to try out my RSS feed. or even contact us and tell us what we are doing right or wrong. I really do appreciate you stopping by. Enjoy!Google must have read about my post on why I changed my homepage to ASK.com because Marketing Pilgrim report that Google are testing sidebar results. [...]
December 14th, 2007 at 8:27 am
I love it when people catch google experimenting with their site.
Matt
December 14th, 2007 at 6:32 pm
I can see them putting YouTube movies in the search. But I am suprised they put in Products results as well. I always thought the Products section of Google was struggling. I don’t think one video in a search would hurt anything
December 15th, 2007 at 3:26 pm
[...] Source:www.marketingpilgrim.com [...]
December 17th, 2007 at 12:23 am
It’ll be interesting to see how this test turns out and whether or not the sidebar results end up becoming part of the interface.
My first reaction is similar to thinking that pushing the ads down means less clicks and thus less money, but Andy you may be right that a well placed video will draw more attention to the ads in the first place.
December 17th, 2007 at 3:57 am
I think they are testing new features every day, for example i cannot see same layout sometimes that i did see previous day.
We need a big run to stay close to google’s spiders
January 27th, 2008 at 1:59 pm
I can’t honestly see them doing anything that would effect the revenue they generate from PPC advertising.
I would like to see them move the sponsored links from the top of the page and just confine them to the sidebar. If you have managed to naturally gain top ranking, you should have exactly that.