Comments on: Google Testing Sidebar Results

By: Wooden Pete

Wooden Pete — Sun, 27 Jan 2008 18:59:37 +0000

I can’t honestly see them doing anything that would effect the revenue they generate from PPC advertising.
I would like to see them move the sponsored links from the top of the page and just confine them to the sidebar. If you have managed to naturally gain top ranking, you should have exactly that.

By: vidyosfer

vidyosfer — Mon, 17 Dec 2007 08:57:23 +0000

I think they are testing new features every day, for example i cannot see same layout sometimes that i did see previous day.

We need a big run to stay close to google’s spiders

By: Steven Bradley

Steven Bradley — Mon, 17 Dec 2007 05:23:23 +0000

It’ll be interesting to see how this test turns out and whether or not the sidebar results end up becoming part of the interface.

My first reaction is similar to thinking that pushing the ads down means less clicks and thus less money, but Andy you may be right that a well placed video will draw more attention to the ads in the first place.

By: money news blog » Google Testing Sidebar Results

money news blog » Google Testing Sidebar Results — Sat, 15 Dec 2007 20:26:23 +0000

[...] Source:www.marketingpilgrim.com [...]

By: Matt Kilsdonk

Matt Kilsdonk — Fri, 14 Dec 2007 23:32:42 +0000

I can see them putting YouTube movies in the search. But I am suprised they put in Products results as well. I always thought the Products section of Google was struggling. I don’t think one video in a search would hurt anything

By: Futon-Matt

Futon-Matt — Fri, 14 Dec 2007 13:27:20 +0000

I love it when people catch google experimenting with their site.

Matt

By: Google take a leaf out of the Ask.com book :: UK SEO/SEM BLOG >> B10G

Google take a leaf out of the Ask.com book :: UK SEO/SEM BLOG >> B10G — Fri, 14 Dec 2007 12:35:10 +0000

[...] Google take a leaf out of the Ask.com book Posted: December 14, 2007 submit_url = “http://www.b10g.co.uk/blog/google-take-a-leaf-out-of-the-askcom-book” ; If you’re new here and like what you read you may want to try out my RSS feed. or even contact us and tell us what we are doing right or wrong. I really do appreciate you stopping by. Enjoy!Google must have read about my post on why I changed my homepage to ASK.com because Marketing Pilgrim report that Google are testing sidebar results. [...]

By: Zen

Zen — Fri, 14 Dec 2007 11:14:39 +0000

I seriously doubt they’ll lower their sponsored results to the bottom of the sidebar.

By: Adworld.co.in » Will Google Replace Some Ads with Organic Search Results?

Adworld.co.in » Will Google Replace Some Ads with Organic Search Results? — Fri, 14 Dec 2007 10:15:31 +0000

[...] results. First, that’s prime advertising real estate. Second, as Andy Beal at Marketing Pilgrim notes: It’s always fun whenever someone discovers one of Google’s many experiments with their search [...]

By: steve

steve — Thu, 13 Dec 2007 16:56:10 +0000

My first thought was are they trying to kill the golden goose? My second was “That’s the end of me trying to bid high up”.

BUT. If it makes people more aware of the rest of the page it may actually help. Although the screenshot looks like it will push the ads below the fold.

By: Brian Chappell

Brian Chappell — Thu, 13 Dec 2007 16:45:11 +0000

Good point, I am sure they will test that a good bit.

I do like the fact though now that making these changes gets rid of the old Golden triangle.

Subsequently changing peoples eye patterns on the page and helping increase clickthrus for organic results that are lower down the page.

By: Andy Beal

Andy Beal — Thu, 13 Dec 2007 16:37:08 +0000

@Brian – that’s probably what they are testing. Could it be that if you saw a video in the sidebar, your attention might also be drawn to the ads below?

By: Brian Chappell

Brian Chappell — Thu, 13 Dec 2007 16:33:58 +0000

Wow, google wouldn’t push their bread and butter down for that would they?

I think it would be great to see, however pushing PPC down the page will only decrease clickthroughs, revenue, shareholder wealth yada yada.