Our friends at MarketingSherpa have put together two awesome resources for marketers looking to get the most out of their web page conversions.
On the back of their 270+page Landing Page Handbook (affiliate), MarketingSherpa has teamed up with Marketo to provide a completely free teleseminar entitled “New Research: Practical Tips on how to Lift Conversion Response.”
Based on the new research in the MarketingSherpa Landing Page Handbook (2008 Edition), this teleseminar will discuss:
- Five types of landing page tests that work to increase conversion rates
- Real, creative examples of these results
- Examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings and mobile email
- Budgeting for analytics and testing
- The biggest tip on measuring landing pages