This is valuable information if you’re a marketer. Say you own an online dating site, you know that people want to know how to kiss (see below) or what love is. Your articles and newsletters could dwell on those topics for some time. It’s also valuable if you’re curious like I am.
Let’s start with the best first, and that to me is the philosophical questions we try to answer with Google. The number one question of the year is “who is God,” and some would answer: Google of course! The most commonly googled what and how questions are: what is love and how to kiss.
Of course politics has been on our mind too (I’d like to know how politics compares to our celebrity searches) and here’s a handy chart that shows just how much Ron Paul has come onto the scene. He went from almost dead last to the top by a long shot. It looks like Republicans aren’t fairing as well as Democrats – at least for Google users.
What about news? It’s not so intellectual – we want to know about celebrities. This, unlike most of the rest is on a global scale. I’m not sure how much of Google News traffic is international, but here’s the list:
Google News Most Popular Searches (global)
- american idol
- britney spears
- 2007 cricket world cup
- chris benoit
- anna nicole smith
- paris hilton
- vanessa hudgens
And now for a smattering of top search terms:
TV show: heroes
Politician: ron paul
Ringtone: mosquito rington
Diet: weight watchers
Recipe: master cleanse recipe
Fitness: pilates, followed by bikram yoga (which is amazing because it’s so specific)
As far as game consoles go the number of searches keeps rising as it gets closer to Christmas. The wii has gained a lot of popularity during October and November due to scarcity.
As far as Yahoo – I didn’t find a complete list but the #1 search term was Britney Spears. Lycos users sought less celebrity and more substantial news stories, like the top news search: Saddam Hussein Execution. Still looking for the MSN list…