Post-Thanksgiving sales up 18% over last year
A comScore report shows that online spending for the week after Thanksgiving was over $4 billion, which is 18% higher than the same week last year. The heaviest day was the Monday after Thanksgiving with $733 million.
Other highlights from the report included the tidbit that more people order from work than at home and international sales are actually down from last year by 6%.
At Vitabase, we saw a 60% spike in sales the Monday after Thanksgiving, and last week was our top revenue week of the last few months. This is very abnormal for the products we sell–natural supplements tend to be weak during the holiday season, so we are pretty excited here at the moment.