Posted December 6, 2007 1:23 pm by with 13 comments

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I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence. Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

I’ve long recommended PRLeap (and Clickpress) as an SEO press release distribution option for small businesses. It’s ideal for small budgets or for times you don’t need or want a lot of extra features. You just want a link.

If you hope to capture both traditional and online media, along with more reporting and multimedia features, I’ve gone with PRWeb‘s service. Just make sure it’s well-written because if the editorial score isn’t a 4 or 5 most journalists won’t see your release. To filter out the noise you can exclude lower quality releases. They also offer more social media features.

I’ve never used PR Leap’s free service because it didn’t allow anchored text in the press release, but no matter now. Starting January 1, 2008, PR Leap won’t offer a free option.

PRLeap is now adding social media features as a primary focus. As of yesterday, their top offering will be $149 and the most first tier is $49. The $149 release allows you to attach up to five multimedia features – such as video, a PDF file, your logo, or a podcast. Up until now they’ve only allowed text. Replacing the free version is now their basic release with no images or frills. However, they submit your news to News and Google News. They don’t mention anchored text but I assume that now comes standard. Social bookmarking links to Digg, Delicious, Reddit, and Stumble are at the end of each release, but not a way to leave comments.

I became a convert to SEO press releases over a year ago. I asked my boss if I could experiment with optimized press releases. I simply took the press release written by our PR firm and SEOed it. The release became one of the top 5 sites sending traffic to our web site for several months. Then another one I sent out got a #5 ranking for a niche keyword just two days after it was released.

Some say SEO press releases have fallen in importance, however I’ve still seen results, especially when combined with social networking and blogging (example: Avant Link – a niche affiliate network). I’d be curious if anyone reading this has feedback on how it’s working for them.

  • Press releases are key for SEO based on the number of places they appear through the wires – free or paid. As you mentioned, the links are great for search and backlinks.

    I believe PR agencies should be incorporating this as a key practice, not as an exception. Check out my post about this topic as well (

    My company uses MarketWire. I can add a logo, use tags, and have 10 links in releases, as well as the social bookmarking links. When researching referring sites, I was surprised that marketwire contributes a steady number of visitors to our site on a monthly basis.

    I haven’t used the video/podcast function, but I believe these features will become basic for all newswire services.

    I can give more specifics offline if you’re interested.

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  • We use PRLeap all the time. I have to admit that I’ve used their free service quite a bit – so I’m disappointed that they are dropping it. However, at $49 per release I’m not too disappointed.

    I also like the new account management interface they’ve launched. Nice update – easy to use etc.

    After your testimonial I’ll have to give their paid service a try. Sounds great.

  • Dean Mosones

    I think its sort of funny that PR Leap is advertising distribution to the AP and UPI, then if you look at the fine print, they admit that there is no guarantee that either will get to these destinations because they are just sending them via e-mail.

  • PR Leap is a pretty good reputation management tool as well when you title the release correctly!

  • Anne Landry

    I’ve used both PRWeb and PR Leap, when PR Leap was still free – mostly in an SEO capacity. I’ve observed more substantial jumps in traffic and rankings through PRWeb although PR Leap does have a decent impact as well!

  • j davis

    PRleap sucks. The last time I tried to submit a PR they wouldn’t take my log in info and all their help features were down. (got ‘not found’ when I tried to reset password and trying to access faq’s) How these guys stay in business is beyond me! Easily the worst company I’ve ever dealt with!!

  • John

    Prleap sucks – to put it bluntly. They continue to refuse my press release because they want me to upgrade. They claim my press releases are written very well but my site has affiliate links (Adsense only) and they refuse to “promote sites with affiliate links.” Yet, Google ranks my site at a PR7 because of its unique content. If I were Google I would stop indexing PrLeap pages because it’s obvious PrLeap does not like Adsense.

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  • Shawn

    This may be a little late, but I agree with John. PRLeap constantly rejected my releases when they were free, but told me they would be happy to allow them if I upgraded. What BS! If it sucked so much in the first place, why allow it (even if I paid)?

    I just recently stumbled upon (literally with SU) a new service and my first release was approved and it was free:

  • looking for online press release companies and i was researching prleap. they’re pretty expensive now ($49) but there are some other cheaper options like to get into Google news

    that has helped me out so hopefully it’ll help someone else out going for cheaper distribution than PRleap

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  • Thanks..

  • I have tried all of them. I tried PRweb, PRleap, and and Media wire. They are all pricey the more options you add. I have to agree with Shawn. I went ahead with his advice and used and I must say for $69.00 they wrote my press release and it showed up all over. I could not find that deal anywhere else. I will be using them again. Thanks Shawn for the tip

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